Nicole Booth Strength and Conditioning

05/03/2026

To my fellow keep reading and educating yourself. To our friends, family and partners, please start reading.
We are done being ‘polite’ about our pain… if it makes you feel uncomfortable… it should!

I am asking you to read these. Advocate through education. Beyond awareness, understanding what we have each been telling the world all along, what research continues to confirm.

It’s not in our head!

02/03/2026

It’s March which means it’s endometriosis awareness month.
We hear the 1 in 10 statistic but we don’t always talk about what those 1 in 10 are living with.

Endometriosis is a systemic inflammatory disease that impacts those who live with it on a daily basis, and it is very misunderstood.

Over the next few weeks I’ll share a few posts about the condition and resources. I’ll also share how I manage my condition, some of my journey (which is more personal than I like to share on social media generally).

Awareness is the starting point, education and compassion is the next and research needs to continue to drive forward so real change can happen for those who live with this.

08/10/2025

Feeling Proud

What started as a conversation in a car share after a course has grown into something truly special.

Today, Athlete Now supports athletes from more than 55 sports, helping them connect with verified practitioners and sports facilities that meet industry standards, making it easier to find trusted, quality support.

Along the way, we have built meaningful partnerships with organisations and brands that share our values of quality, integrity, and transparency. Together, we collaborate to promote their high-quality services, products, and resources, offering our members exclusive access and support, all made with athletes in mind.

Our directors, myself, steve and Holly, all come from the sports industry and remain deeply connected to it, supporting athletes and practitioners alike. We are not a corporate tech business trying to capitalise on sport; we are a team that lives and breathes it.

Our journey began after market research revealed how many athletes had been let down by unqualified individuals or poor practice, and how genuine, experienced practitioners were being undercut by those operating outside their scope.

Through education, connection, and verification, we aim to support practitioners and service providers while helping athletes make informed choices. The process of verification and continual reflection is not the complete solution, but we believe it is a step in the right direction for the sporting community.

A sincere thank you to our Partners for believing in this mission and helping us make a real difference.

Thank you to our ambassadors for working with us to feedback, keep us aligned to our mission and values.

https://theathletenow.com

02/09/2025

24/08/2025

I started working with a few years ago on launching & working with their coaches to improve their skills and develop their coaching and knowledge of strength training and weightlifting. Here’s what Mel - the co-founder had to say.

12/06/2025

Kind words from a few of the athletes I’ve worked with delivering S&C

28/05/2025

Thank you for the kind words from

In honour of his hard work and progress over the past few years developing Scott’s weightlifting and athleticism for his other sports (as well as wearing many other hats), I thought everyone would appreciate being Rick Rolled.

28/05/2025

This was a study that we worked on observing different orthotic walker designs and their effects on the kinetic and kinematic impact during walking when compared to standard shoe footwear.

Haworth, L., Booth, N., Chohan, A., Chapman, G. and Richards, J., 2025. How does orthotic walker boot design influence lower limb and trunk function during gait?. Prosthetics and Orthotics International, 49(1), pp.66-75.

Find the full text here:
🔗 https://journals.lww.com/poijournal/fulltext/2025/02000/how_does_orthotic_walker_boot_design_influence.9.aspx

25/05/2025

Thank you for the kind words.

I had the pleasure of working with on the Talented Athlete Scholarship Scheme as her strength and conditioning coach and performance lifestyle advisor. I got to see the hard work, dedication and fantastic attitude that Rebecca had when it came to her sport. This resulted in her to reaching her goals on TASS, exceeding targets on the track and progress on to the next stage of the world class programme for British Cycling. It was fantastic getting to know you.

18/05/2025

Supporting an athlete? You know the dedication it takes! Whether they’re managing an injury, pushing for peak performance, working on their mental resilience, or dialling in their nutrition, finding the right expert can be a game-changer. 🏆
That’s why my co-founder and I, in collaboration with the esteemed Dr , launched in late 2023.
Athlete Now is a sports directory specifically designed to connect athletes – from grassroots to elite, across any sport – with VERIFIED practitioners.
Here’s why it’s great for the athletes you support:
* ✅ Peace of Mind: Every professional is vetted against industry standards.
* ✅ Totally FREE for Athletes: No subscriptions, no hidden costs to search and connect.
* ✅ Exclusive Perks: Access to discounts on products/services and helpful resources.
* ✅ Direct & Transparent: No ads, no commission fees. Athletes can message practitioners directly on the platform or link to their own sites.
If you know an athlete who could benefit from trusted, expert support, please share Athlete Now with them! Help us build this community and ensure every athlete has access to the support they deserve.
Find us at: https://theathletenow.com (link also in bio).

04/05/2025

Ever wondered why even the world’s best athletes often supplement their sport-specific training? Optimising your physical capabilities alongside your climbing skills can be the key to unlocking your next challenge.

Take a moment to reflect on those moments you felt limited – whether it was a lack of strength, power, endurance, or something else… consider how strength and conditioning could support your climbing. Is there something you need to add in.

03/05/2025

The Hidden Cost of ‘Yes’

Every ‘yes’ we give is a ‘no’ to something else.

It sounds simple, maybe even a bit backwards, but it’s a lesson I learned the hard way. As a coach, lecturer, and business owner, I thrive on opportunity and preach taking advantage of them to my students. The irony? However, I often forgot my own advice about under-committing to over-deliver.

Jumping at every chance meant saying ‘no’ to rest, recovery, and my own wellbeing. My body eventually forced me to slow down; my underlying chronic health conditions flared, daily pain intensified (more than the usual), and my mental health suffered significantly because I just couldn’t figure out how to give my health as a priority.

This Mental Health Awareness Month, I’m sharing this vulnerability – something I usually hide. Learning to say ‘no’ isn’t weakness; it’s powerful. It carves out space to recover, regroup, and consciously prioritise your health, not just your training or work. For my athletes, students, coaches, and anyone juggling demanding roles in this industry, especially those managing chronic conditions like me: remember that ‘no’ can be the most strategic ‘yes’ you give to yourself.

Let’s challenge the pressure to constantly give and prioritise sustainable wellbeing.