08/05/2017
🚦LET'S TALK ABOUT "PROPRIETARY BLENDS"🚦
Have you ever bought a supplement that looked really great, only to find out from a friend that the ingredients were in quantities too small to be effective? 😳
How could you have been fooled?? I mean, it said citrulline and BCAAs right on the label!! 😩
Well, the company didn't exactly lie...but they twisted the truth. They got you to buy their product through sneaky marketing. They slapped fancy labels on the product advertising it as containing BCAAs and citrulline...and just made sure to conceal the dose. 😑
🤔 How did they do that? 🤔
🌡 Simple. By using a proprietary blend. 🌡
When a company uses a proprietary blend, they often sprinkle just a little bit of the advertised ingredients into a blend containing a whole bunch of other, cheaper ingredients. This is called "fairy dusting." ☹️
When an ingredient is part of a proprietary blend, it's actual amount doesn't have to be listed. Instead, the amount of all of the ingredients within the proprietary blend is listed. 🔥
🥛For example, take the theoretical "product Z"🥛
Product Z lists it's ingredients in a proprietary blend, with 15 different ingredients combining to make a total of 5 grams. You can't tell exactly how much of each individual ingredient is in there, but you can get an idea of which ingredients are in larger doses than others since they're listed in order of highest to lowest dose in the blend. 💊
Of these 15 different amino acids and ingredients in Product Z, the BCAAs (leucine, valine, and isoleucine) are the 4th, 5th, and 6th ingredients listed, and citrulline is the 9th listed. 😑
Taurine, glutamine, and glycine are the first 3 ingredients in the blend, so we know that those are in the highest quantities. These could make up a total of 1 gram or even 4.5 grams of the 5 gram proprietary blend...there is no way to know!! 😩
But what we do know is that there isn't enough BCAAs and citrulline in the product for these to actually have any significant benefit! A dose of 5 grams of all 3 BCAAs (2.5 grams of leucine) is needed to effectively stimulate muscle protein synthesis, and 5-8 grams of citrulline is needed to enhance exercise performance. 😡
🤔 So why would a company use a proprietary blend? 🤔
Mainly to create a product for relatively cheap while also being able to sell more of that product by overstating its benefits!! 😒
BCAAs and citrulline are very expensive, while ingredients like taurine, glutamine, glycine, and arginine are DIRT CHEAP 💰
If you're going to spend money on a supplement, it's always best to know exactly what you're getting. If possible, choose a product with the dose of each individual ingredient listed on the label. It may be more expensive, but it's more expensive for a reason. It probably works. ❤️
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