Wai-La Swimwear

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Wai-La Swimwear Wai-Lā comes from the Hawaiian word wai [water] and lā [sun].

The nautilus shell part of our brand identity represents the beach as well as a constant upward spiral for progress, development and making things better.

Hello, Summer! ✨ See the world differentlyOversized rectangular frames in rich golden brown acetate, paired with polaris...
21/06/2026

Hello, Summer!

✨ See the world differently

Oversized rectangular frames in rich golden brown acetate, paired with polarised lenses that make every moment look like a movie scene. The world is simply better-looking through these.

At Wai-Lā, we design swimwear for those who love the water and respect what lies beneath it. Each piece balances style w...
18/06/2026

At Wai-Lā, we design swimwear for those who love the water and respect what lies beneath it. Each piece balances style with purpose — crafted from eco-friendly, recycled and regenerated materials that let you look and feel your best, without compromise.

Our story began with a simple belief: that swimwear should be as good for the ocean as it is for the wearer. That belief shapes every collection we create — from high-performance swimsuits to beachwear that moves seamlessly from shore to street.

We invite you to wear the change.

Out first line is now available to pre-order. Follow the link to our online shop.

Big, bold, and unapologetically chic — oversized square frames that turn heads while keeping you gloriously incognito. 🕶...
14/06/2026

Big, bold, and unapologetically chic — oversized square frames that turn heads while keeping you gloriously incognito. 🕶️

Crafted from eco-conscious acetate, these frames are as kind to the planet as they are stunning on your face. Paired with ultra-dark polarised lenses that block out the world (and the paparazzi), this is the only pair of sunglasses you’ll ever need.

Elegant. Sustainable. Effortlessly cool. ✨🌿

06/06/2026

That moment when the camera finds you before your mojito does. 🍹🌊
Lime frames. Dark polarised lenses. Absolutely no squinting. Our octagonal acetate sunglasses were made for exactly this kind of afternoon — unhurried, sun-soaked, and preferably with something cold in hand.
Wai-Lā. Wear it well. ☀️

Drinks optional; The model is drinking a mocktail

💙 Life's too short for boring glasses.Say hello to the frames that everyone will be asking about. Bold, playful, and una...
03/06/2026

💙 Life's too short for boring glasses.

Say hello to the frames that everyone will be asking about. Bold, playful, and unapologetically fun — these are the conversation-starters you didn't know you needed.

See the world through blue polarised lenses and make every look an adventure. ✨

Oh, and every pair comes with a complimentary case. Because we look after you, too.

🔗 Shop the link in bio.

For the blog lovers - a brief explanation why we are so environmentally friendly:
02/06/2026

For the blog lovers - a brief explanation why we are so environmentally friendly:

Sun is shining and Wai-Lā is launched! Exciting times! We are starting with our eyewear line - a curated collection of responsibly made sunglasses in acetate and titanium frames. We chose this materials because: Acetate is plant-based material derived from natural fibers like cotton and wood pulp. ...

Working on the Golden-Brown collection and loving this asymmetric bikini two-piece
31/05/2026

Working on the Golden-Brown collection and loving this asymmetric bikini two-piece

Hello Summer! One of our favourite designs in blue Dark polarised lenses and thick, cool blue acetate frames buy now for...
31/05/2026

Hello Summer! One of our favourite designs in blue
Dark polarised lenses and thick, cool blue acetate frames
buy now for 1-3 days delivery

Address

167-169 Great Portland Street 5th Floor

W1W 5PF

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