Shaun Bill Coaching

11/03/2026

Well… our wee book did alright.

This weekend "When There’s Only Plan A: Action" hit No.1 on the Irish Times Paperback Non-Fiction Bestseller list.

To see it sitting there among books from major publishers — and even alongside titles like Atomic Habits — is a bit surreal.

We also reached No.1 in three categories on Amazon, which is another milestone I didn’t quite expect when this whole journey started.

From a night in a small gym years ago…
to endurance races, coaching, firefighting, and now writing.

It’s funny how far one small decision can travel.

A huge thank you to everyone who supported the book, shared it, bought a copy, or simply sent a message of encouragement. It genuinely means a lot 🙏

Proof again that when people come together behind something positive, great things can happen.

Onwards & upwards 🙌

Shaun

24/02/2026

It’s officially live 💥

When There’s Only Plan A: Action is now available on Amazon.

I’m proud to be a contributing author to this project, a collection of real stories centred around one simple principle: action.

In coaching, in business, in endurance sport, and in life, progress rarely comes from waiting for perfect conditions. It comes from making a decision and moving forward.

This book reflects that mindset 🧠

Reaching bestseller would be a significant milestone. It strengthens credibility, expands reach, and allows this message to impact a much wider audience.

If you’d like to support, you can purchase here:

Amazon UK: https://tinyurl.com/9fz7pcue
Amazon Ireland: https://tinyurl.com/5fp662b3

Thank you to everyone who has supported so far, it genuinely means a lot 🙏🙌

Shaun

- A Collection of Personal Essays and Memoir True Stories is a powerful collection of from individuals who faced life’s hardest moments, chose transformation and demonstrated leadership. Mindset Transformation Through Real Life Stories Each chapter reveals how real people: Practica...

17/02/2026

One week to go ⏱️⏰⏳

Next Tuesday, When There’s Only Plan A: Action is officially released.

Being part of this project has meant a lot to me — not because of the launch, but because of what the book represents.

This book is about action — not theory.
About doing the thing.
About backing yourself.

I know first-hand what can happen when you say yes to one small decision.
One night at the gym 🏋️‍♂️
One mile 🏃
One start line 🏁

That’s how it begins.

If you’ve already pre-ordered, thank you — I genuinely appreciate the support 🙏

If not, there’s still time.

🔥 Pre-order price: €9.99 until release day
📖 Official release: February 24th
👉 Order here: https://whenthereisonlyplanaction.com/book

Sometimes the biggest changes don’t come from grand gestures.
They come from a decision to move.

02/02/2026

Pre-orders are now open for my second book.

📖 When There’s Only Plan A: Action
🗓 Release date: February 24th, 2026

A few years ago, I went to the gym just to keep a friend company. I never imagined that decision would eventually lead here — co-authoring another book alongside some incredible people.

I was also lucky enough to co-author a book in 2024 that went on to become an Amazon & Irish Times Bestseller, so I’m hugely proud to be part of this one too.

👉 Special pre-order price: €9.99 (available until release day)
👉 Pre-order here: https://asksotiris.lpages.co/when-there-is-only-plan-a/

This chapter is about action, showing up, and doing the thing — even when you’re not sure you’re ready.

Thanks, as always, for the support 🙏

23/01/2026

🎙️ Podcast Feature 🎙️

I was delighted to be invited onto the podcast recently — a big thanks to Pat .pat for the invite and for a really enjoyable, open conversation.

While we touched on training and coaching, this episode is mainly about my own journey — from starting out on the couch to completing 50 marathons and Ironman races, and everything that went with that along the way. The ups, the setbacks, the lessons learned, and how consistency over time compounds into something far bigger than you ever expect at the start.

Pat and I have worked closely together over the years, so it was great to reflect on that journey with someone who knows the background and asks the right questions.

If you’re interested in endurance sport, mindset, or what long-term commitment really looks like, this one should resonate.

👉 Listen here:
https://open.spotify.com/episode/2gt0JY8nCSOdLwZu3qsrWh?si=YTdpA-xyQ4C6ZvjlaoysOg

Thanks again Pat — really appreciated the chat 👍

02/11/2024

🏃‍♀️ You've crossed the finish line—now what? 🏆🏅

Post-marathon recovery is just as important as the training that got you there.

Our latest article dives into essential tips for a strong recovery, including how to optimize downtime, manage soreness, and embrace the power of rest.

This period isn’t just about physical recovery; it’s also the perfect time to reflect on your achievements, learn from your journey, and set new goals for the future.

Whether you’re planning your next race or simply looking to improve, take a moment to celebrate your hard work and lay the foundation for what's next!

Also a winter program starting at the end of November to carry you through those winter months and have you all set for 2025 💪💪

Marathon box ticked, medal hanging proudly on the wall and now your body’s begging you to hit pause. A bit of inflammation and muscle repair? That’s what your body & it’s many system’s are working on…

25/10/2024

After a busy few weeks & Amsterdam last weekend, the last coaching calls are just finished up with my one to one clients & club athletes, getting ready to toe the start line on Sunday at the Dublin City Marathon 2024.

Some of them looking to retain their national titles 🥇🏆for the 3rd consecutive year running, pardon the pun, to the first timers 🏃‍♀️

Talking of first times, a special day for me too, as it'll mark 20 years to the week since I did my first marathon, also Dublin. From the photo, obviously a bit disheveled, tired, sore & exhausted but the sense of achievement was immense.

Also the start of a journey that would take me all over the world, from major city streets, to the middle of nowhere, at all hours of the night with only farm animals looking over the hedges at me for company🐄🐏🐎🐑

I just want to wish everyone, taking on the Dublin Marathon this Sunday all the very best & enjoy the last day of carb-loading 🍬🍚🍝🌮🥯🥤🍯

🏃‍♂️🏃‍♀️ Marathon day is here – you’ve put in the miles, now it’s time to let your hard work pay off! As you stand at that start line, remember a few things to keep you focused & strong to the finish.

**Pacing is key**: Don't get swept up in the excitement at the start. Stick to the pace you've trained for, and trust that it’ll carry you through. Going out too fast is tempting but will cost you later – save that energy for the final stretch when you need it most!

**Trust your training**: You’ve spent weeks, maybe months, preparing. You’re ready for this! Those tough runs, early mornings & late nights were all leading up to today. Lean into that foundation, & remember you’re more than capable of meeting the challenge ahead.

**Stay positive and believe in yourself**: Mental endurance is just as important as physical. You’ll likely hit a wall at some point, but remember you’ve overcome so much to be here. Visualise your finish line, smile at the crowd & embrace the journey – it’s your moment!

**One step at a time**: When it gets tough, break the race into small goals. Focus on getting to the next mile marker, water station, or familiar landmark. Celebrate each step forward, and soon enough, you’ll be sprinting to that finish line!

You’ve got this 💪 – go out there and make yourself proud! 🏅

15/09/2024

🚒🚲 Well done to client Mickey Donaghy, who this week, as part of an 80 strong group of firefighters from Ireland and the New York Fire Department (NYFD) cycled from Phoenix Park, Dublin to the 9/11 memorial park in Kinsale, Cork, a distance of over 360km 🚒🚲

The event which was a fund raiser, saw the Irish Firefighters raising money for the children's cancer charity Aoibheann's Pink Tie and their American counterparts for their colleagues suffering long term health complications from the fallout of 9/11. The cycle culminated on Wednesday with the arrival of the group at the memorial in Kinsale on the anniversary of 9/11.

Well done to Mickey and all involved in an outstanding event which will no doubt raise much needed funds for very worthwhile charities 👏👏👏

11/08/2024

Tonight we celebrate our achievement of reaching #1 Amazon & The Times Best Seller 🏆

Come join us in The Walls Suite @ The Hilton Hotel, Dublin Airport at 6pm.

Proud Day 😁

11/08/2024

Tonight we celebrate our achievement of reaching #1 Amazon & The Irish Times Best Seller 🏆

Come join us in The Walls Suite @ The Hilton Hotel, Dublin Airport at 6pm.

Proud Day 😁