27/08/2026
And that's the way we roll!
Most of the articles you read, the podcasts you listen to, and the media online focus on the performance side of cycling. And that’s fine, it’s interesting!
But the vast majority of us aren’t that interested in winning races or optimizing our performance. (And this is coming from someone who enjoys racing and coaching).
Mostly, we’re riding bikes because it makes us feel good. It brings joy and lightens sorrow. It gets us out with friends.
We ride bikes because it’s fun.