07/13/2026
Interesting...
π΄ββοΈ π΄ββοΈ Here's the feel-good headline nobody's shouting loudly enough: in 2025, more Americans rode bikes than at almost any point this century.
The National Sporting Goods Association counted 41.3 million riders last year. Outside of the COVID surge of 2020, that's the highest figure they've logged since 2000. PeopleForBikes casts an even wider net, counting anyone who threw a leg over a saddle at all, and their tally hit a record 112 million Americans in a single year. That's roughly one in three people aged three and up.
The best part might be who's coming back. Youth ridership took a beating over the 2010s, dropping 44% among kids aged 7 to 17. Then it bounced. Since 2020, that same group has rebounded 27%, and PeopleForBikes clocked youth participation climbing from 49% to 56%. Adult numbers rose too, up 16% between 2016 and 2020.
So here's the puzzle plenty of shop owners keep scratching their heads over. If the trails and lanes are this busy, why are new bike sales still soft heading into 2026?
Writing in Bicycle Retailer, industry analyst Rick Vosper dug into the data and landed on an answer that makes sense. The people fueling this ridership boom aren't the same folks who kept bike shops humming in the '90s and 2000s. A lot of the growth comes from casual, recreational riders, the sort who ride a handful of times a year for fun, for fitness, or a family loop around the park. They ride. They love it. They just don't cycle through a new carbon frame every couple of seasons.
Vosper's read on it: this isn't the old era coming back, it's a genuinely new market with new habits.
And that market is already spending, just in different places. PeopleForBikes found helmet sales up 7% so far this year and shop service work up 8%. Even patch kit sales jumped double digits. People are riding what they've got, keeping it running, and gearing up to stay safe. If you've ever nursed a beloved old bike through another season rather than replacing it, you know the mindset well.
None of this reads like a sport in trouble. It reads like a sport growing at the edges, pulling in newcomers and getting kids back on two wheels after years of decline.
The opportunity now is a warm one. Every casual rider is someone who might catch the deeper bug, the one plenty of us caught decades ago and never shook. The first proper group ride. The first century. The first time a climb that used to break you suddenly doesn't.
Vosper's closing note lands just right. It's never mattered more to reach out to everyday folks and show them what we already know, that riding a bike is good for your body, good for your head, and flat-out fun.
More people are riding than have in a generation. That's not a problem to solve. That's an invitation to hand out.