07/07/2023
A study of nearly 8,000 gym members called “Paying to Not Go to the Gym” found that members paid an average of $17 per visit, more than they would have spent for a 10-visit pass costing $10 per visit.
“The guilt of using your gym membership because you are paying for it will only take you so far. What will sustain your gym attendance long-term?” Janna Young, the founder of Seek to Find Coaching and Training, recommended people ask themselves.
“Internal motivation is more powerful than external motivation,” she said.
Straub explained that switching your mindset to appreciate the long-term health benefits of exercise is a difficult process, but it will help people sustain an exercise habit.
“This doesn’t happen overnight. So, thinking that making a one-time payment will change your thought processes is simply not practical,” she pointed out.