Summer Day Fishing Co.

05/06/2026

This is actually a really sad turn of events for the state of Michigan.

FOR IMMEDIATE RELEASE: Michigan United Conservation Clubs (MUCC) announces its decision to dissolve after nearly 90 years of conservation advocacy, citing ongoing financial challenges and outlining next steps in an orderly wind-down process.

05/05/2026

Accepting all crashouts in the comment section 😂

Honestly, though, I still like using a Zebco. Sitting on a dock as the sun sets, cold beer, and throwing out a hook and bobber on an Ugly Stik paired with a Zebco...hell of a way to spend an evening.

05/01/2026

They were smashing the buzzbait the other night out West! Thane sent us these pics of the bass he was catching on the Fire pattern of our buzzbaits.

Just about all of our buzzbaits are gone, now...but, we are considering updating them and releasing V2 of the Summer Day Buzzbait!

What is your favorite pattern on a buzzbait?

📸 Photo Credit:

04/22/2026

Check out that pattern on this Pickerel caught by on the and Summer Day Fishing Company Budweiser spinnerbait!

Not only did the lure look great on a shelf, it looked great in the water to the fish as well!

Photo credit:

04/20/2026

The flooding continued here in Michigan over the weekend and I had to take advantage of one final opportunity!

04/13/2026

River is still high, so we went on a side quest.

12/26/2025

Merry Christmas from us at Summer Day Fishing Company to you and your loved ones.

May your season be full and bright. May Santa have brought you that new reel you have been spying.

12/01/2025

Only 7 Big Boxes left. When they are gone, they are gone.

20 spinnerbaits for $100 - $5 a spinnerbait, over 40% off for this limited run.

11/30/2025

11/28/2025

I actually believe that this is the best deal on spinnerbaits this Holiday season.

Our Abomination line are the same exact spinnerbaits as our regular line, just with minor cosmetic imperfections. Think of it as your favorite spinnerbait after it receives a couple love taps from a largemouth bass - it still works, just has a little character.

My small mistakes mean you save big money.

We are running a huge sale on our Abominations. Get as many as you want for only $2.99 each. Instead of paying $8.50 for a new spinnerbait, buy a new one for much less. Stock up now so you are prepared for ice out this spring!

11/27/2025

Taking a break from talking about sales, lures, testing new products, and from the world in general to say thank you.

Thank you to each and every one of you who has played a role in the Summer Day Fishing Co. story. From liking a post, to following us on social media, to placing an order, to telling your friends, family, and coworkers about us. None of this is possible without YOU.

Happy Thanksgiving to everyone. I sincerely hope you have an incredible day and are able to spend it with those that you love and those that love you.

If you find some downtime this weekend and are looking for something to do, I highly recommend reading the book The Optimist by David Coggins (yes, with a C). All about fishing, the relationships made and the lessons learned from the sport. This book reminded me of what fishing was all about and influenced the ethos behind SDFC.

Our tagline is "We make the lures. You make the memories." At the end of the day, whether you use our lures or another company's, what I wish for all of you is to create memories on the water.

Happy Thanksgiving everyone 🦃