09/09/2026
Nike is putting money behind a new youth soccer experiences company.
ExperienceXI launched last month out of Atlanta, offering Nike-affiliated clubs access to elite training environments, coaching education, international academy programs and match-day events. Its early programming included an 11-day trip built around two professional club environments in London.
Here is what the announcement does not say: what any of it costs, who pays, or how a family would actually get their player into one of these programs. Access is described as running through Nike-affiliated clubs, with no published application or selection process.
If your club has said anything to you about this, we would like to hear what you were told.
Full breakdown linked in the comments.