07/08/2025
โ Know what you want - and why. If you want to avoid a straight trade-off negotiation (i.e. I get this, you get that), then you need to have a deep understanding of what you want so you can be more creative with your negotiation partner. I often tell my negotiation clients to do the six why's exercise. (i.e. Why do you want this? Answer 1. Why do you want Answer 1? Answer 2. etc. etc.)
๐ For example, if you want a higher upfront fee, what will that do for you and/or your company? If the answer is you get to invest in the next generation product sooner, perhaps there is a bigger and broader deal to come to with your partner. Now do that for all of your potential deal terms. What do you really want at the end of the day?
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