Aspire Mindset

Aspire Mindset Mental Performance Coach with Over 15 Years Experience

Backed by sport psychology and real coaching results—trusted by athletes and parents alike.

I help competitive athletes build confidence & overcome fear of failure by teaching mindset skills and sports psychology strategies to unlock peak performance during remote mental performance coaching sessions. I have helped over 100 competitive athletes overcome barriers like self-doubt, lack of confidence, performance anxiety, and inconsistency with mental performance coaching. I combine 15+ years of coaching experience across youth, high school, and collegiate sports, a competitive CrossFit background, nearly a decade as a high school counselor, and a master’s in sport and exercise psychology to deliver targeted mindset training that gets results

09/18/2026

Mental performance training shouldn’t leave an athlete with a huge checklist of things to remember. With this athlete, we took a much simpler approach. 𝗟𝗲𝗮𝗿𝗻 𝗼𝗻𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 𝗚𝗼 𝗮𝗽𝗽𝗹𝘆 𝗶𝘁. 𝗦𝗲𝗲 𝘄𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀.

If a strategy helped, he kept using it. The more he practiced it, the more natural it became. Over time, the strategies that worked started to feel automatic instead of like another thing he had to think about during competition. And that’s the point.

I want athletes to have enough tools that they can pick and choose what works best for them in different moments. Maybe they need a breathing technique before a big game. A reset routine after a mistake. A focus cue when they start overthinking. A specific routine when the pressure increases.

𝑴𝒆𝒏𝒕𝒂𝒍 𝒑𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝒊𝒔𝒏’𝒕 𝒂𝒃𝒐𝒖𝒕 𝒖𝒔𝒊𝒏𝒈 𝒆𝒗𝒆𝒓𝒚 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒚𝒐𝒖’𝒗𝒆 𝒆𝒗𝒆𝒓 𝒍𝒆𝒂𝒓𝒏𝒆𝒅.

It’s about knowing yourself well enough to know which tool you need and when to use it.

If your athlete wants to build a personalized mental performance toolkit they can actually use in competition, send me a DM to learn more.

Coach Ashley
Aspire Mindset® | Mental Performance Coaching for Youth & College Athletes

09/17/2026

Mental performance isn’t just what happens once competition starts. It’s also how well you prepare before you ever step onto the field or court. How much sleep do you need? What time should you go to bed and wake up? What breakfast helps you feel fueled without feeling heavy? When should you eat? Do you need a snack before or during competition?

𝐓𝐡𝐨𝐬𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬 𝐦𝐚𝐭𝐭𝐞𝐫 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐩𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧 𝐜𝐚𝐧 𝐫𝐞𝐝𝐮𝐜𝐞 𝐮𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐲.

The more you know what helps you feel physically and mentally ready, the less you have to figure out on game day. For some athletes, that preparation starts the night before. For others, especially at higher levels, routines can begin several days in advance. The goal isn’t to create a rigid schedule that has to be perfect.

𝑰𝒕’𝒔 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒂 𝒓𝒆𝒑𝒆𝒂𝒕𝒂𝒃𝒍𝒆 𝒑𝒓𝒆𝒑𝒂𝒓𝒂𝒕𝒊𝒐𝒏 𝒓𝒐𝒖𝒕𝒊𝒏𝒆 𝒕𝒉𝒂𝒕 𝒉𝒆𝒍𝒑𝒔 𝒚𝒐𝒖 𝒔𝒉𝒐𝒘 𝒖𝒑 𝒇𝒆𝒆𝒍𝒊𝒏𝒈 𝒓𝒆𝒂𝒅𝒚, 𝒇𝒖𝒆𝒍𝒆𝒅, 𝒇𝒐𝒄𝒖𝒔𝒆𝒅, 𝒂𝒏𝒅 𝒄𝒐𝒏𝒇𝒊𝒅𝒆𝒏𝒕. Confidence often starts before the game ever begins.

If your athlete wants to build a personalized mental performance and game-day preparation routine, send me a DM to learn more.

Coach Ashley
Aspire Mindset® | Mental Performance Coaching for Youth & College Athletes

09/16/2026

One philosophy I talk about with athletes all the time is ＥＡＲＮ　ＴＨＥ　ＷＩＮ．

It means walking into competition understanding that nothing is owed to you. Not because you’re talented. Not because you prepared. Not because you’re the better team on paper.

𝒀𝒐𝒖 𝒔𝒕𝒊𝒍𝒍 𝒉𝒂𝒗𝒆 𝒕𝒐 𝒆𝒂𝒓𝒏 𝒊𝒕.

We talked about how this athlete could bring that mentality to his team, but there was another powerful piece to it: 𝙄𝙛 𝙮𝙤𝙪’𝙧𝙚 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙩𝙚𝙡𝙡 𝙮𝙤𝙪𝙧 𝙩𝙚𝙖𝙢𝙢𝙖𝙩𝙚𝙨 𝙩𝙤 𝙚𝙖𝙧𝙣 𝙩𝙝𝙚 𝙬𝙞𝙣, 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙢𝙤𝙙𝙚𝙡 𝙞𝙩 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛.

You have to work hard. You have to compete when things get difficult. You have to respond when momentum isn’t going your way. You can’t expect anything to come easily.

That’s where a team philosophy can also become a form of personal accountability.

Earn the Win isn’t about expecting to win. It’s about showing up prepared to do what it takes to give yourself the opportunity to win.

If your athlete wants to develop the mindset, routines, and strategies to compete with more confidence and resilience, send me a DM to learn more.

Coach Ashley
Aspire Mindset® | Mental Performance Coaching for Youth & College Athletes

09/15/2026

Managing stress starts with knowing what stress looks and feels like for you. Before a big playoff game, I want an athlete to understand their own stress response.

What does your body feel like?
What thoughts start showing up?
How are you talking to yourself?
What happens to your breathing, focus, or energy?

Instead of waiting until those feelings show up in competition, we can identify them ahead of time and create a stress management plan for what to do when they happen.

𝑨𝒏𝒅 𝒏𝒆𝒓𝒗𝒆𝒔 𝒂𝒓𝒆𝒏’𝒕 𝒏𝒆𝒄𝒆𝒔𝒔𝒂𝒓𝒊𝒍𝒚 𝒂 𝒃𝒂𝒅 𝒕𝒉𝒊𝒏𝒈.

Some nerves can be a sign that your body is getting ready to compete. We don’t want so many nerves that they interfere with performance, but we also don’t necessarily want zero activation either.

We’re looking for the “Goldilocks” level of nerves - the optimal zone of performance.

Not too much. Not too little. The right level for that athlete to feel energized, focused, and ready.

That’s why mental performance training is about preparation. Know what stress looks like for you. Know what it feels like. And have a plan for what you’ll do when it shows up.

If your athlete wants to develop personalized strategies for managing pressure and stress in competition, send me a DM to learn more.

Coach Ashley
Aspire Mindset® | Mental Performance Coaching for Youth & College Athletes

09/10/2026

A batting routine can be a lot more specific than “𝒕𝒂𝒌𝒆 𝒂 𝒃𝒓𝒆𝒂𝒕𝒉 𝒂𝒏𝒅 𝒇𝒐𝒄𝒖𝒔.”

When I work with an athlete, we can break down exactly what they need mentally from warm ups to stepping into the box. What breathing technique are you using? What phrase or mantra are you saying? Where are you looking? Where are your hands? What is your focus point? What is one cue that makes you feel ready and powerful before every pitch?

These small details can become part of a repeatable batting routine that helps an athlete know where to direct their attention instead of leaving their mindset up to chance.

𝐀𝐧𝐝 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐨𝐧𝐥𝐲 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬.

The routine can be personalized around the athlete, what they struggle with, what helps them feel confident, and what actually works for them in competition.

𝙏𝙝𝙚 𝙜𝙤𝙖𝙡 𝙞𝙨𝙣’𝙩 𝙩𝙤 𝙜𝙞𝙫𝙚 𝙚𝙫𝙚𝙧𝙮 𝙗𝙖𝙨𝙚𝙗𝙖𝙡𝙡 𝙥𝙡𝙖𝙮𝙚𝙧 𝙩𝙝𝙚 𝙨𝙖𝙢𝙚 𝙧𝙤𝙪𝙩𝙞𝙣𝙚. It’s to help each athlete build a routine they can trust.

If your athlete wants to develop a personalized mental performance routine for competition, send me a DM to learn more.

Coach Ashley
Aspire Mindset® | Mental Performance Coaching for Youth & College Athletes

09/10/2026

Mental performance is really about preparation. Being mentally prepared doesn’t mean competition suddenly becomes easier. The pressure is still there. Mistakes still happen. Challenges still show up. 𝑻𝒉𝒆 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒄𝒆 𝒊𝒔 𝒕𝒉𝒂𝒕 𝒚𝒐𝒖 𝒌𝒏𝒐𝒘 𝒘𝒉𝒂𝒕 𝒕𝒐 𝒅𝒐 𝒘𝒉𝒆𝒏 𝒕𝒉𝒆𝒚 𝒅𝒐.

You have a strategy for resetting after a mistake.
You know how to refocus when your mind starts racing.
You know how to respond when the pressure increases.
You know how to bring yourself back to what you can control.

That’s a huge part of developing an elite mentality. 𝐈𝐭’𝐬 𝐧𝐨𝐭 𝐞𝐱𝐩𝐞𝐜𝐭𝐢𝐧𝐠 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐭𝐨 𝐠𝐨 𝐩𝐞𝐫𝐟𝐞𝐜𝐭𝐥𝐲. It’s preparing yourself with the tools, strategies, and mindset to handle the moments when it doesn’t.

You can’t prepare for every challenge. But you can prepare yourself to handle challenges.

If your athlete wants to build the mental tools to compete with more confidence, focus, and resilience, send me a DM to learn more.

Coach Ashley
Aspire Mindset® | Mental Performance Coaching for Youth & College Athletes

09/09/2026

Not every breathing technique is meant for every situation. The key is knowing which tool to use and when.

Standing in the batter’s box with only a few seconds to reset? A deep breath or physiological sigh may help you quickly regulate and refocus.

Getting ready for bed before a big championship game? 4 7 8 breathing can be a useful tool for slowing things down and promoting relaxation.

Sitting on a long bus ride before competition? That can be a great opportunity to use slower breathing to settle your body while staying mentally ready to compete.

The goal isn’t to memorize a bunch of breathing techniques. It’s to build a mental performance toolkit and understand which strategy works best for you in different situations. Because when pressure hits, you don’t want to start figuring out what to do.

𝐘𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐡𝐚𝐯𝐞 𝐚 𝐭𝐨𝐨𝐥 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞.

If your athlete wants to build practical mental performance strategies they can actually use in competition, send me a DM to learn more.

Coach Ashley
Aspire Mindset® | Mental Performance Coaching for Youth & College Athletes

09/08/2026

This athlete didn’t need to completely change his mindset. He was already mentally tough. He was driven, competitive, and had a strong foundation. What he needed was to fine tune his mental game. We identified the specific moments that were getting in his way and gave him simple strategies he could actually use when he competed.

Nothing overly complicated. Just practical tools to help him reset, refocus, manage pressure, and show up the way he knew he was capable of. And that’s what made his transformation so cool to watch.

𝐌𝐞𝐧𝐭𝐚𝐥 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐢𝐬𝐧’𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚𝐛𝐨𝐮𝐭 𝐟𝐢𝐱𝐢𝐧𝐠 𝐚 “𝐰𝐞𝐚𝐤 𝐦𝐢𝐧𝐝𝐬𝐞𝐭.”

Sometimes a mentally tough athlete just needs the right tools to turn that toughness into more consistent performance.

If your athlete has the talent and work ethic but isn’t consistently showing it in competition, send me a DM to learn more about working together.

Coach Ashley
Aspire Mindset® | Mental Performance Coaching for Youth & College Athletes

09/04/2026

One of the biggest shifts we made was actually pretty simple. 𝐖𝐞 𝐬𝐭𝐨𝐩𝐩𝐞𝐝 𝐜𝐚𝐥𝐥𝐢𝐧𝐠 𝐢𝐭 𝐚 “𝐜𝐥𝐮𝐭𝐜𝐡 𝐦𝐨𝐦𝐞𝐧𝐭.”

The second an athlete thinks, “This is a huge moment. It’s up to me,” their attention can shift away from what they actually need to do. 𝘕𝘰𝘸 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘴𝘪𝘵𝘶𝘢𝘵𝘪𝘰𝘯. The score. The outcome. What happens if they succeed. What happens if they fail.

But here’s what we worked on: 𝑻𝒉𝒆 𝒑𝒊𝒕𝒄𝒉 𝒄𝒐𝒎𝒊𝒏𝒈 𝒂𝒕 𝒚𝒐𝒖 𝒊𝒏 𝒂 𝒄𝒍𝒖𝒕𝒄𝒉 𝒎𝒐𝒎𝒆𝒏𝒕 𝒊𝒔 𝒔𝒕𝒊𝒍𝒍 𝒋𝒖𝒔𝒕 𝒂 𝒑𝒊𝒕𝒄𝒉. It doesn’t require a completely different version of you. The goal was to stop making the moment bigger and bring his attention back to the same things he would focus on during the first inning.

See the ball. Trust your preparation. Execute the next pitch. Pressure can grow when we attach extra meaning to a moment. 𝑺𝒐 𝒊𝒏𝒔𝒕𝒆𝒂𝒅 𝒐𝒇 𝒕𝒓𝒚𝒊𝒏𝒈 𝒕𝒐 𝒃𝒆 𝒄𝒍𝒖𝒕𝒄𝒉, 𝒘𝒆 𝒘𝒐𝒓𝒌𝒆𝒅 𝒐𝒏 𝒕𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝒎𝒐𝒎𝒆𝒏𝒕 𝒍𝒊𝒌𝒆 𝒘𝒉𝒂𝒕 𝒊𝒕 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒘𝒂𝒔: 𝚃𝚑𝚎 𝚗𝚎𝚡𝚝 𝚙𝚒𝚝𝚌𝚑.

If your athlete struggles with overthinking or performing under pressure, send me a DM to learn more about mental performance coaching.

Coach Ashley
Aspire Mindset® | Mental Performance Coaching for Youth & College Athletes

09/03/2026

Sometimes the most effective mental performance strategies are the simplest ones. This baseball player and I developed a specific batting routine he could use every time he stepped up to the plate. Within just a few games, he came back and told me, “I can’t believe how well this worked.”

𝐖𝐡𝐚𝐭 𝐬𝐭𝐨𝐨𝐝 𝐨𝐮𝐭 𝐭𝐨 𝐡𝐢𝐦 𝐰𝐚𝐬 𝐡𝐨𝐰 𝐞𝐚𝐬𝐲 𝐢𝐭 𝐰𝐚𝐬 𝐭𝐨 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐮𝐬𝐞 𝐝𝐮𝐫𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧. No overthinking. No complicated process. Just a simple routine that helped him know exactly where to put his focus before each at bat.

As he started using it, he even adjusted some of the language to make it feel more natural to him. Because the goal isn’t for an athlete to memorize words. The goal is to help them build a routine that works so well for them that they can confidently say:

“𝓘’𝓶 𝓭𝓮𝓯𝓲𝓷𝓲𝓽𝓮𝓵𝔂 𝓴𝓮𝓮𝓹𝓲𝓷𝓰 𝓽𝓱𝓲𝓼 𝓯𝓸𝓻𝓮𝓿𝓮𝓻.”

That’s what mental performance training should do. Give athletes practical tools they can actually use when they compete.

If your athlete struggles with confidence, overthinking, pressure, or staying focused during competition, this is exactly what I help athletes learn to manage. Send me a DM to learn more about working together.

Coach Ashley
Aspire Mindset® | Mental Performance Coaching for Youth & College Athletes

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