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Scheels

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Scheels, Sporting Goods Store, 2500 N Mayfair Road, Wauwatosa, WI.

11/05/2026

Welcome to the Space Jam. Elevate your court style with the legendary Jordan release at SCHEELS! 🛸✨🏀

🛒 https://bit.ly/4zmLTsZ

11/04/2026

SCHEELS is proud to display the POW/MIA Missing Man Table.
The table is round - to show our everlasting concern.
The tablecloth is white, symbolizing the purity of their motives when answering the call to serve.
The single red rose reminds us of the lives of these Americans....and the loved ones and friends who keep the faith, awaiting answers.
The yellow ribbon symbolizes our continued uncertainty, hope for their return and determination to account for them.
A slice of lemon reminds us of their bitter fate, captured or missing in a foreign land.
A pinch of salt symbolizes the tears of our missing and their families.
The lighted candle reflects our hope for their return.
The bound text is a book of faith to represent the strength gained through devotion to sustain those lost from our country.
The glasses are inverted - to symbolize their inability to share a toast.
The chair is empty - they are missing.

11/03/2026

'Tis the season for holiday hydration✨ Make the season a little more merry with the all new Owala Holiday collection at SCHEELS: https://bit.ly/4zdjmGf

11/02/2026

🏒 32 teams, 32 hometown looks. The Hometown Remix jerseys are here! Don’t wait, hit the link below to secure yours!

🛒 https://bit.ly/4sFwth2

11/02/2026

⭐️ ASSOCIATE SPOTLIGHT ⭐️

Meet Mariessa, our Visa Coordinator!

Since joining SCHEELS in Wichita, Kansas, in 2023, Mariessa has made a tremendous impact. She first led as the Specialty Shop Manager in Men’s Athletic before transitioning into her current role supporting our team as Visa Coordinator.

Outside of work, Mariessa loves spending time in the great outdoors, especially hunting, fishing, and exploring new places, with Alaska topping her list of favorite destinations so far.

Join us in celebrating Mariessa in the comments below! 🎉

11/02/2026

Have you heard what 5 points per $1 can get you? 👀 Swipe through for some inspiration, then shop during Cardmember Appreciation through November 15th!

🛒 https://bit.ly/3WXFeqP

11/01/2026

Your next adventure starts where the pavement ends.🌲 Meet the GoPro MISSION 1. It features a 1" sensor, 8K video, and a body that’s waterproof to 20m. Built to survive the impact, engineered to capture the rush.

🛒 https://bit.ly/4zjjT9H

10/31/2026

Did you know Halloween is also National Caramel Apple Day?🍏 Happy Halloween from your friends at SCHEELS! 🎃👻

10/30/2026

Not sure where to start when it comes to outerwear for your kids? Try one of these three jackets to keep them warm, cozy and ready for playtime. ☃️❄️ https://bit.ly/4Bzx0VF

10/29/2026

Did you know SCHEELS has a Toyland FULL of all your favorites? 🧸✨

✨ NeeDoh® fidgets for the squish-obsessed
✨ LEGO® sets for every skill level
✨ Barbie®, Hot Wheels, and Nerf classics
✨ Game-night essentials & cozy Warmies® plushies..and so much more on our shelves!

What’s going in your cart first? Let us know in the comments! 👇

10/29/2026

HISTORY MADE. What an unforgettable season, what an incredible team. Congratulations to our Milwaukee ! 👏💙💛

Be the first to get your championship gear: https://bit.ly/4in2N3w

10/29/2026

Congratulations to the on winning the first title in franchise history! Celebrate the big win with official Champions apparel! 🏆

🛒 https://bit.ly/48lt2Te

10/29/2026

Wasting no time and checking our Christmas shopping off of our list during Visa Cardmember Appreciation! 🎁🎄 Earn 5 points per $1 on purchases made at SCHEELS until November 15th. https://bit.ly/4zg3xPk

10/27/2026

🚧 CONSTRUCTION UPDATE: PART 2 🚧

This isn’t just a store... it's an experience!

We are officially 157 days away from our Grand Opening, and the excitement is building just as fast as the walls around us. Every detail is coming together to create something truly unforgettable.

Tag your favorite shopping partner in the comments below! Who are you bringing on opening day? 👇🎉

10/26/2026

Our team had an amazing time volunteering with Power of Humans last week! We tackled a variety of camp projects, including cleaning cabins, staining ramps, and getting things organized.

It was a great day of teamwork and giving back to our community! ❤️

10/23/2026

⭐️ ASSOCIATE SPOTLIGHT ⭐️

Please join us in giving a warm welcome to another one of our Assistant Store Leaders, Jaxon!

Jaxon’s SCHEELS journey began back in 2019 at our Billings, Montana location, starting as a part-time gun seller. Ready to take the next step in his career, he stepped up to become the Hunting Shop Manager in 2020.

By 2024, Jaxon joined the leadership team and helped open our store in Tulsa, Oklahoma. Now in 2026, he’s made the move to Wauwatosa, and we couldn’t be more excited to have his expertise on our team!

When he’s not at the store, you’ll usually find him training his dog or spending time out at the range. 🐕🎯

Drop a comment below and help us give Jaxon a huge Tosa welcome! 🎉

10/21/2026

Just a normal day at SCHEELS: turning your passion into your career.

At SCHEELS, we’re 100% employee-owned. We’re built on real passion, community, and having fun while connecting with customers through the things we love to do.

We’re currently hiring for full-time roles, including:
• Cashiers & Fitting Room Specialists
• Service Shop Technicians
• Shop Managers & Merchandisers
• Freight, Delivery & ECOM

Check out open positions today! ➡️ https://bit.ly/4cf1hhR

10/20/2026

⭐️ ASSOCIATE SPOTLIGHT ⭐️

Say hello to Taylor, one of our Assistant Store Leaders! 👋

Taylor’s SCHEELS journey began in 2016 in Bismarck, ND, where she started as a part-time shoe seller. She later transitioned to HR and, in 2020, made the move to Minnesota to help open our Eden Prairie store as part of the leadership team! Her favorite part of her job is growing our SCHEELS culture and helping associates thrive in their roles and careers.

When she’s not at work, you can find Taylor cooking up a new recipe, baking, running, or spending time in her garden.

Help us give Taylor a warm welcome! 👏

10/16/2026

THAT’S A WIN! 💛💙

What a game. Big congratulations to the Milwaukee on bringing home the dub!

Drop a ⚾️ in the comments if you’re celebrating today! Even though our store is not open, you can still find all your championship gear by shopping on scheels.com! https://bit.ly/4zwg2Wu

10/16/2026

SCHEELS wants to show off your trophies 🦆🦌

We’re looking for high-quality North American taxidermy to feature inside our store! If you or someone you know has shoulder mounts or waterfowl you’d love to display, please send your contact information and images to [email protected].

Please include this information in your email: Animal Type(s) (Whitetail, Bighorn, Elk, Mtn Goat, Sheep, Waterfowl, etc.)

We do not intend for this to be a “forever donation”; we do ask for a minimum 2-year commitment. Displays are professionally cleaned annually and include personalized nameplates: (Hunter’s Name, Species, Score, Location, etc.) Looking forward to your submissions!

Address

2500 N Mayfair Road
Wauwatosa, WI
53226

Website

facebook.com

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