Farina's

Farina's Farina's is an award winning retailer offering bicycle and power equipment sales and service. They began by selling bicycles. Farina’s remains family owned.

Our Story:

In 1975, Jack & Lana Farina opened their own store, Farina Cycles. The building for the store was originally a small auto repair and tire shop. This was before the start of the “10-Speed Bike” craze of the late seventies. Due to the seasonality of bicycle sales, Jack began selling snowblowers in the winter to help pay the bills and to make ends meet. Over time, Jack and his wife had fi

ve children. As the children grew, they were able to help out after school at the store. The children were active in both road racing and BMX racing and won the first road race they ever competed in! Both businesses grew as a result of his reputation for unbeatable service, selection and honest prices. In 1982, a second floor was added to the building. This would allow the entire first floor to be used for power equipment, which now included snowblowers, lawnmowers, chainsaws etc. The new 3200 square foot second floor showroom would be totally dedicated to bicycles, apparel and accessories. Over the past 45+ years, Farina’s has evolved from a two-person operation to a premier retail store. Although product selection, layouts and size of the staff have changed over the years, some things have not. Jack and three of his children are actively involved in the day-to-day operations of the store.

For over 50 years, we have been providing expert bicycle repairs to our customers.  We are expanding our service departm...
02/05/2026

For over 50 years, we have been providing expert bicycle repairs to our customers. We are expanding our service department to meet increased demand and hope to add some talented techs to our service department team. Please spread the word!

Winter will be here before you know it.  For almost 50 years, we have sold and serviced the best brands in the business:...
10/26/2023

Winter will be here before you know it. For almost 50 years, we have sold and serviced the best brands in the business: Ariens, Toro & Honda. Don't buy a snowblower from a hardware store. Buy from experienced professionals who service the products they sell.

💥We’re hiring bike mechanics!💥Here’s our dream list, but if you check some of them off, we’d love for you to apply!-Must...
04/04/2023

💥We’re hiring bike mechanics!💥

Here’s our dream list, but if you check some of them off, we’d love for you to apply!

-Must have experience working with bikes
-Handles teamwork well
-Ability and desire to learn quickly
-Experience in retail environment
-Full or part time option (hello summer job??)

Plus you get to work with Liz and Sergio, our other two incredibly kind and funny bike mecs!

Link in bio to apply!

Just a healthy, steaming dose of nostalgia!
12/20/2022

Just a healthy, steaming dose of nostalgia!

🎶Oh what fun it is to ride 🎶Under $40 gift ideas for bike lovers❄️A hamburger bike bell, so Santa knows you’re passing h...
12/06/2022

🎶Oh what fun it is to ride 🎶

Under $40 gift ideas for bike lovers
❄️A hamburger bike bell, so Santa knows you’re passing him
❄️Wire bike basket, for holding gifts
❄️Winter bike gloves, to prevent frostbite
❄️Bike lights, they’re Rudolph-approved!
❄️Pedals, grippy for snowy rides to grandma’s house
❄️Handlebar phone holder, for North Pole directions

Come see our winter wonderland of gifts, perfect for all the cyclists on your list, even the naughty ones 😈

Be sure to follow on Instagram and Facebook for more winter gifts and prep!

What do you love more than biking? Getting a new bike on sale!Until Wednesday Nov. 30, all e-Bikes are up to 20% off as ...
11/26/2022

What do you love more than biking? Getting a new bike on sale!

Until Wednesday Nov. 30, all e-Bikes are up to 20% off as we make room for new models!

Be sure to follow on Facebook and Instagram for deals, behind the scenes, and more!



Saturdays are for bike repair classes 🚲🔧Great turnout to learn all about bikes including flat tire repairs, roadside fix...
11/16/2022

Saturdays are for bike repair classes 🚲🔧

Great turnout to learn all about bikes including flat tire repairs, roadside fixes, and even some cleaning and maintenance tips!

Co-owner Mike has been teaching these classes for over 25 years in conjunction with so I guess you could say there pretty popular!

Want to learn more about bikes? We’ll be running another in the spring!

Follow along on Instagram and Facebook for more behind the scenes, shop updates, and chances to learn more!

Upgrade your commute with a gravel bike!Lightweight frames, drop handlebars and knobby tires help you master off road ri...
10/26/2022

Upgrade your commute with a gravel bike!

Lightweight frames, drop handlebars and knobby tires help you master off road riding….or the potholed streets of Boston!😆

See one you like? Over 300 more assembled bikes in the shop for you to test ride today!

Be sure to follow for all the latest updates!

(Swipe for vintage) It’s easy to spot Farina’s products because we put a sticker on everything we sell!This tradition st...
10/13/2022

(Swipe for vintage) It’s easy to spot Farina’s products because we put a sticker on everything we sell!

This tradition started in the 1980s, shortly after our founder Jack Farina started selling bicycles. It’s been part of our brand ever since!

So far, we’ve seen these stickers on Nantucket, on the Washington Mall in DC, and all around greater Boston.

Spotted one in the wild? Send a pic and we’ll add it to our story!

Be sure to follow for the latest updates, facts, and more!

All lined up and ready to MOW ✂️🍀🌱🍂A good lawnmower will last for years with the right care. In addition to selling qual...
10/05/2022

All lined up and ready to MOW ✂️🍀🌱🍂

A good lawnmower will last for years with the right care. In addition to selling quality equipment, we’ve been repairing others for over 45 years 💪🏼

Make the smart choice, and invest in good equipment from a store you can trust! 👋🏼

Be sure to follow us on Facebook and Instagram for specials and inventory updates!⁣


⚡️Now Hiring!⚡️(traduccion a continuation)Farina’s is looking for a seasonal driver to help with snowblower pick up for ...
09/16/2022

⚡️Now Hiring!⚡️
(traduccion a continuation)

Farina’s is looking for a seasonal driver to help with snowblower pick up for our residential and commercial customers.
Flexible hours, full/part time option, must be free some Saturdays! English proficiency required.
Interested? Email us at [email protected]

Espanol: Farina's está buscando un conductor de temporada para ayudar con la recolección de quitanieves para nuestros clientes residenciales y comerciales. Horario flexible, opción de tiempo completo/parcial, debe estar libre algunos sábados. Se requiere dominio del inglés. ¿Interesado? Envíenos un correo electrónico a [email protected]

Português: A Farina's está procurando um motorista sazonal para ajudar na escolha do limpa-neves para nossos clientes residenciais e comerciais. Horários flexíveis, opção full/part time, devem ser livres em alguns sábados. Necessário proficiência em inglês. Interessado? Envie-nos um e-mail para [email protected]

Address

61 Galen Street
Watertown, MA
02472

Telephone

+16179261717

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