Steve Maas - Triathlon Swim Bike & Run Coach

Steve Maas - Triathlon Swim Bike & Run Coach Triathlete & Gravelpreneur

Today was a great day to be outside on bikes in Vermont. I’m grateful that I had the opportunity to ride with friends an...
05/16/2026

Today was a great day to be outside on bikes in Vermont. I’m grateful that I had the opportunity to ride with friends and .life ENDURANCE teammates at Richard’s Ride, supporting the
70 miles of stunning views, rolling hills and no small amount of speed when the chances were there. It was a good trial ride to test some fitness and see what kind of gradient I could reasonably handle on my tri bike. With over 5k’ of climbing, there was no shortage of test climbs.
We all finished with smiles and satisfaction; a good event experience! We got sweet frame bags from .us too
Thanks to GMCF ENDURANCE Team sponsors:


Fueled by

“Fun while” is a phrase I’ve been mulling over lately. In a world full of dubious guiding principles, shoulds and should...
02/06/2026

“Fun while” is a phrase I’ve been mulling over lately. In a world full of dubious guiding principles, shoulds and should nots, here’s-why-you’re-doing-it-wrongs and just plain bad advice, I think it’s easy to pivot and say it’s all useless or misguided and all that matters is fun. “Just have fun. If it’s not fun why do it?” But enjoyment isn’t something that’s reliable. There’s almost nothing that is fun 100% of the time. Even the most fun things can go wrong once in a while. So how do we make sure we are getting what we want out of what we are doing? How do we regulate the unpredictable and follow positivity when it isn’t showing up? I think an answer might be don’t have fun doing it — have fun while doing it. It’s about finding the fun within the experience, not requiring the experience to be fun at all costs. If we need the experience to be fun, we’ve set ourselves up for failure before we even start. If we can have fun while doing it instead, we’ve got a shot at taking something good home with us. As endurance athletes, we are experienced at living within and through suffering. If the fun only comes at the finish line, we are spending an enormously disproportionate amount of time without it.
Have fun while it’s happening, whatever it is. Find the moments that matter. If you love the work, find the moments when pushing feels good and hold onto them. If you love the data, dive into the numbers when things aren’t going your way. If you love solitude, breathe deep and feel the inner workings of your mind. If you love the social environment, thank every volunteer and wave to the crowd.
If you’re injured, find what matters most to you and focus on that with the space the injury gives you. I guarantee that your busted calf isn’t specifically what matters the most in your life.
My number one goal for the athletes I work with is for them to be enabled to find their way to “have fun while doing.” It’s not my job to give them only fun things to do. It’s my job to help them see their way through, while finding fun.
The fun is there to be had while you are struggling. All you need to do is find it.

Early morning race day alarms hit a little different when you’re organizing the race. In my case, I wake up an hour earl...
01/31/2026

Early morning race day alarms hit a little different when you’re organizing the race. In my case, I wake up an hour early, apparently. The brain does what it wants sometimes. Which is a great reason to get in the pool and swim for an hour straight. The 1-Hour Swim Challenge has become a tradition at .life , our version of the 1-Hour Virtual Championship. This year, we had more registrants than ever, and hosted 3 continuous hours of swimming, every lane full, a huge slate of helpful volunteers, and a pile of motivated swimmers looking to see what they could do. The great thing about the 1-Hour is that it can be anything you want. A race, sure. A challenge, always. But are you here for distance, or to prove something? What do you want to learn? I saw friends prove to themselves that they are, in fact, “real swimmers.” I saw them achieve something they doubted for weeks. I saw them crack thresholds and exceed limits. I saw them show up despite it all, and execute their plan. I saw absolutely nobody quit, because quitting means you stop before you have to and you don’t give what you have. I saw a community rally together in hard times, and create something that answered them: “Be harder than the times. You can do great things.”
For my part, I tied my personal best for distance. But I swam more efficiently than I ever have, and more consistently than I ever have — my stroke count was steady and as low as it has ever been, my splits never tailed off, and my HR stayed right where I wanted it. Having real-time data in my HUD from was incredibly helpful. In swimming, efficiency is everything. The same overall distance with massively fewer strokes, lower HR and consistent splits? Big win.
My biggest win, though, was seeing this thing come together after weeks of preparation, and swimming alongside athletes I know have each been through their own journeys to arrive at this one single hour — and then watching them thrive.
As a coach, an organizer, a spectator, a friend…there is nothing better.

The data are never the whole story. Metrics mean only so much. This was an ordinary run, out for an hour, up some hills ...
12/16/2025

The data are never the whole story. Metrics mean only so much. This was an ordinary run, out for an hour, up some hills but otherwise unremarkable. Not a speedy effort; well below average for me in fact. The numbers say there’s nothing to see here.
What they don’t show are the conditions — frigid cold and just-plowed, snow covered dirt roads. No sanding or salting, just packed snow with the gravel barely rising through. No spikes on my shoes. There’s a popular meme where a smarmy runner waxes superior about similar conditions and then promptly falls on her ass.
The metrics also say nothing about the feeling. And that’s what made this one good. A feeling of strength, in a way that was new to me. Strength in my feet, flexibility in my ankles. Stability in my knees and engagement in my hips.
Running imparts forces 6-8 times your body weight for brief periods, and around 500-700 times on each leg for every mile you run. That is a colossal amount of impact, directed straight into your hips, knees, ankles and feet.
For the past two months I have been spending Monday evenings training my body in uncomfortable ways, at a class called GroundWORK. leads us through flow sequences at .life designed to build strength through range of motion, often focusing specifically on — you guessed it — hips, knees, ankles and feet.
On this run, I felt that GroundWORK translate to my work on the ground. My literal toes felt strong. I was stable like I’ve never been. I wasn’t fast — speed comes later. But this was the strength that speed will be built on.
We train in very familiar ways, to improve at what we know. But sometimes, progress comes from the unfamiliar, and the unexpected. We have to try things we never have to learn what we are missing. And sometimes the answers are right underneath our feet.

Lately, there are mountains
09/22/2025

Lately, there are mountains

Super excited to be working with a new batch of  Water Safety Instructor candidates as they learn all about water safety...
07/23/2025

Super excited to be working with a new batch of Water Safety Instructor candidates as they learn all about water safety, teaching swim lessons and working in aquatics to make the world a safer, better and more enjoyable place. .life is an amazing place to teach and learn, especially in our pool! Sure is a lot to keep organized, though…this course will run for 6 days as we work in and out of the pool and classroom. More courses are available on GMCF’s website if you want to join the next one!

I wasn’t sure I’d ever actually buy a triathlon bike — adapting my gravel bike with clip-on bars and some positional ada...
05/23/2025

I wasn’t sure I’d ever actually buy a triathlon bike — adapting my gravel bike with clip-on bars and some positional adaptations has suited me just fine for several years now. But when I finally came across a used rig that wouldn’t break my bank and was actually in my size, I decided to pull the trigger. And I made sure there was enough in the budget for a visit with to get me situated properly. I expected help with position and mechanical things; I got that and a lot more, like an analysis of how my physiology was interacting with the bike and what we could do to “bring the body to the bike, not just bring the bike to the body,” as Greg put it. It was a great first experience with true professional bike fitting and I look forward to putting what I’ve learned to use!

Very excited to receive my certification as a Water Safety Instructor Trainer (WSI-T), a relatively rare qualification i...
04/17/2025

Very excited to receive my certification as a Water Safety Instructor Trainer (WSI-T), a relatively rare qualification in my area.
It was a full week of intensive training both in and out of the pool, with lots of learning, camaraderie and challenges.
This cert will enable me to train WSIs here at .life and to help fill a notable gap in the workforce of the aquatics field in our little state. I hope to make GMCF “the” place to go for aquatics training in Vermont, and this is one more step toward that goal.
Interested in becoming a certified swim lesson instructor? Let’s talk!

Learning how to swim can be a daunting undertaking when you’re an adult. On top of all of the mechanics and movements, t...
11/03/2024

Learning how to swim can be a daunting undertaking when you’re an adult. On top of all of the mechanics and movements, there can be a lifetime of anxieties, preconceptions and mental obstacles that make this essential skill even harder to acquire. I’ve been waiting for an ALTS certification course to happen in my region for a while, and this weekend’s course in NYC was just close enough for me to be able to attend. The long drives and time away paid off. There are no big secrets in teaching people to swim, but Bill Brenner nevertheless always seems to have some magic tricks that make the process special. I’d never seen a drill demonstration make a room full of swim instructors audibly gasp before, but Saturday’s course demonstrated there’s a first time for everything — and that it’s never too late. I’m looking forward to putting my ALTS skills to work and helping some adults get comfortable in the water!

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23 Commercial Drive
Waterbury, VT
05676

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