05/29/2026
As many of you may already know, Affinity Fitness has always been our legal business name. We are officially dropping the DBA “All Pride Fitness” to better align everything under one name and brand moving forward.
To be completely honest, I’ve never really liked the name “All Pride Fitness,” but when we purchased the company back in 2012, the cost of replacing the large sign out front made it difficult to justify changing it at the time. Recently, the sign needed repairs, and replacing it ended up costing about the same as repairing it, which gave us the perfect opportunity to finally transition fully to Affinity Fitness.
The good news is that nothing else is changing. The same ownership (for better or worse, haha) and the same management team (definitely for the better) will remain in place. Your memberships, billing, staff, and day-to-day experience will all stay the same.
We appreciate your patience as we work through updating everything on our end, including signage, systems, materials, and online information.
Thank you for being part of our community and for your continued support.
Sincerely,
Abraham Gerving
President/Owner