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Tennessee won the game. Could Alabama win the financial battle? The Vols are facing a $500,000 fine after fans stormed t...
10/20/2026

Tennessee won the game. Could Alabama win the financial battle?

The Vols are facing a $500,000 fine after fans stormed the field following their upset over Alabama. That money goes to the Crimson Tide, giving Alabama additional financial flexibility as it competes for talent and builds its roster.

Could that money support NIL or athlete compensation? Potentially. The SEC policy does not appear to require Alabama to spend it on any specific purpose, leaving the program flexibility in how it allocates the funds under applicable rules.

In today’s college football landscape, a rivalry loss can still come with a financial silver lining.

Should Alabama put that $500K toward building its roster? Or is it just a drop in the bucket in the NIL era?

College sports conferences are taking a bigger role in shaping how NIL deals work.The SEC’s move toward standardized con...
10/19/2026

College sports conferences are taking a bigger role in shaping how NIL deals work.

The SEC’s move toward standardized contracts could create more consistency in how schools structure athlete compensation, rather than leaving every program to handle agreements differently. It’s another sign that college sports is moving toward a more formal business model as schools navigate revenue sharing and NIL payments.

But here’s the bigger question: Will standardized contracts protect athletes and create more transparency, or limit flexibility in negotiating deals?

What do you think?

College sports sponsorships are expanding beyond the playing field.The Big 12’s new multiyear partnership with Principal...
10/15/2026

College sports sponsorships are expanding beyond the playing field.

The Big 12’s new multiyear partnership with Principal Financial Group brings corporate branding to conference championship uniforms, including men’s and women’s basketball tournaments and select Olympic sports.

For conferences, deals like this create new revenue opportunities. For brands, they offer direct exposure to passionate fan bases across multiple sports.

As college athletics searches for new revenue streams, how much more space should companies have on college sports uniforms?

Is this a smart business move or too much commercialization of college sports?

Comment your take below.

CJ Carr is taking his NIL game to Chipotle. But this deal is about more than a burrito.The Notre Dame quarterback has hi...
10/15/2026

CJ Carr is taking his NIL game to Chipotle. But this deal is about more than a burrito.

The Notre Dame quarterback has his own signature Chipotle bowl and is competing in Chipotle U Valedictorian, a competition that challenges college students to show off their Chipotle knowledge. The top three finishers will earn free burritos for a year and a signed jersey.

It’s a creative example of how brands can turn an athlete partnership into a larger campaign that drives student engagement, rewards fans and gives athletes another opportunity to build their personal brand.

Would you compete for free Chipotle for a year?

Memphis head coach Penny Hardaway has pledged up to $2.6 million toward his program’s revenue-sharing budget for the 202...
10/14/2026

Memphis head coach Penny Hardaway has pledged up to $2.6 million toward his program’s revenue-sharing budget for the 2026–27 season.

The former NBA All-Star and longtime Tigers coach says he is willing to cover any funding shortfall after helping secure the $9 million budget needed to build a competitive roster. However, Memphis athletic director Ed Scott clarified that Hardaway has not directly contributed money to pay players and would cover any remaining gap at the end of the fiscal year.

The move highlights the growing financial demands facing college basketball programs as they compete for talent.

Should coaches be expected to help fund their own rosters to stay competitive?

Share your take in the comments.

Follow Activate NIL | NIL Education for NIL news, education, and the business behind college sports.

40+ BYU athletes. New NIL opportunities. And a partnership that could change how they connect with brands. BYU’s partner...
10/11/2026

40+ BYU athletes. New NIL opportunities. And a partnership that could change how they connect with brands.

BYU’s partnership with PV3 Enterprises creates a pathway for student-athletes to secure NIL deals with businesses in its portfolio, including ENVE Composites, Seven Brothers Burgers, Round Valley Golf and Pica Rica BBQ.

The goal? Give athletes access to business relationships, potential paid endorsements and connections that can extend beyond their playing careers.

Here’s why this matters: Finding NIL deals can be difficult, especially for athletes who aren’t household names. Partnerships like this could open doors to brands and opportunities they might not have found on their own.

The individual deal amounts haven’t been publicly disclosed, and opportunities don’t necessarily mean guaranteed earnings for every athlete.

Should more colleges create partnerships like this to help athletes land NIL deals, or should athletes find their own sponsors?

NIL deals can do more than sell products. They can start important conversations. Arch Manning is teaming up with his mo...
10/08/2026

NIL deals can do more than sell products. They can start important conversations.

Arch Manning is teaming up with his mom for a Humann commercial focused on cardiovascular health, bringing a personal touch to his latest NIL partnership.

Heart health is often associated with older adults, but building healthy habits early matters, too. Partnering with a recognizable college athlete helps put that message in front of a younger audience that brands and health campaigns don’t always reach.

It’s a reminder that the strongest NIL deals aren’t just about the paycheck. They’re about connecting a brand’s mission with an athlete’s audience.

What makes an NIL partnership valuable to you: the money, the brand fit, or the impact?

Is NIL making college football a “win now or else” business?Nick Saban believes the pressure to spend on the right playe...
10/07/2026

Is NIL making college football a “win now or else” business?

Nick Saban believes the pressure to spend on the right players and deliver immediate results is making it harder for coaches to build programs for the long term.

But is NIL actually the problem—or is this simply the new reality of college football?

Do coaches need more time to build, or should spending come with immediate results?

Does spending more on NIL actually lead to more wins? Nebraska AD Troy Dannen believes there’s a connection, arguing tha...
10/05/2026

Does spending more on NIL actually lead to more wins?

Nebraska AD Troy Dannen believes there’s a connection, arguing that programs that fall too far behind their conference competition in roster investment can put themselves at a disadvantage on the field.

But Nebraska isn’t trying to become the biggest spender in the Big Ten. The goal is to invest enough to stay competitive while relying on coaching, development and the rest of the program to turn that investment into wins.

The bigger question: In college sports today, can a program afford NOT to spend?

Do you think NIL spending and winning are directly connected?

10/01/2026

College sports just hit a new level.

John Calipari says 9 of his Arkansas players make more than his assistant coaches — and the other 3 make more than his entire staff.

And he says Arkansas isn’t even one of the highest-paying programs.

The college sports money conversation is changing fast.

What do you think this means for the future of college athletics? Drop your take below.

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