Sato Lure Co.

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Waianae, HI
Sato Lure Co.

A Hawaii family operated lure company creating elite lures for the local fishers.

Ask Us: if you have any questions about a lure, need tips, or just not sure what to get for you or as a gift.

09/06/2025

Wife’s first day post season opening. 3 moi, 1 white papio and rubbah hook 2 good ones in morning. Scream reel and hook pops. Thats fishing. Seems like they weren’t too picky. Bit a assortment of Small grubs. Leilehua, clear red and gold and strawberry cream got the bites.
Pole:
Triplecross seabass 862ML
Reel: Shimano stradic 3k
Mainline 12lb power pro
Leader: 8-20lb fluoro depending on terrain fishing 6ft length.
Hook 12-14 bkn
Egg lead 5/8 ounce

08/30/2025

RESTOCK + NEW DROP!! 🎣

Get your grubs and stock up for the season!
👉🏽 Moi baits
👉🏽 Akule & Halalu worms
👉🏽 ‘Oama packs
👉🏽 New Mavis and Yellow & Gold grubs, and Orange Bang Glow
👉🏽 Plus many of your favorite colors are now offered in all designs - small grub, chubby grub, and dub tail.

06/05/2025

Tackle tip. We Supplied rigging springs with the packs of oamas online and at stores recently. Pics show rigging spring installed. BKN size 14-16 Hook snelled with 25-30lb leader coming out from inside of hook. Hook from under chin through spring eye and out top of nose. This ensures bait rides true belly down. Spring provides most action from bait being hooked at tip of nose and durability cast after cast bait won’t rip. Possibly catching multiple fish off one bait. Hope this helps you folks catch more fish! 🤙🏽

05/28/2025

‘Oama Restocked today online and at .shore.sporting.goods
All lures made by hand so limited quantities available 🤙🏽

3” and 4” available in our original ‘Oama and ‘Oama Gold. All packs come with the ‘Oama springs 🎣

12/22/2024

We just updated our website with our last drop for 2024. A few new colors in chubby grub, small grub, and dub-tail.
➕Plus we restocked the ‘Oama Gold in 3” and 4”, and a few other sold out colors.

🔜. Make sure to place your order by tomorrow (Sunday, Dec 22) if you need your baits during the holidays. We will be closing shop to Holoholo 🎣 during the holidays and will process orders when we return in January 🤙🏽

12/19/2024

This holiday season we want to give back to all of you for the support you’ve given us over the past few years!! 🤙🏽 Mahalo!

Get our limited Chubby Grub Christmas Pack to kick off the new year with a reason to do more fishing 🎣

Valued over $60, the pack comes with over 100 pieces of our Chubby Grub in our new colors - Plum, Tiffany Pearl, Osaka Blue, Purple Ghost and many more as well as our top seller Aojako. You also get a line winder and a sample set of the Elite ‘Oama Gold ‘ohana.

11/25/2024

New restock just dropped off to !
Check out the popular small grub, chubby grub, new dubtails, mixed packs and glow mixed packs. Mahalo for all the support!🙏🏽🤙🏽

10/02/2024

Did you know Hawaii and Florida are the only places in the US you can fish for a prize Peacock Bass (Tucunare).… and we have them here right in Wahiawā along with small mouth bass and other fresh water fish 🎣

This Saturday (Oct 5) we will be at the Day at Lake Wilson event. There will be vendors, entertainment, food, and free boat tours of the lake!

Come visit us to stock up on Sato Lures and talk story about fresh water fishing. We will also have Invasive Fish Printing activities by the at our tent.

See you then 🤙🏽

08/31/2024

’Oama Gold 3” and 4” dropping tomorrow at Labor Day Sale!

We’ll be at the sale from 9 am - 1 pm with some new lures and some favorites for moi season! Come talk story and see how we rig our ‘Oama lures 🤙🏽

08/23/2024

Get your ‘Oamas and restock on lures at the Made in Hawaii Festival this weekend! 🎣

Stop by the / booth to get your lures.

I’ll be there tomorrow (Friday) morning until afternoon. Come talk story or ask any questions about our lures! 🤙🏽

Festival Info:
Location - Hawaii Convention Center
Fri, 8/23 @ 10 am - 8 pm
Sat, 8/24 @ 9 am - 8 pm
Sun, 8/25 @ 9 am - 5 pm

General Admission $8, Children 6 & Under Free

07/06/2024

10lb omilu caught by ! Congrats! Caught on the aqua obake chubby grub!

12/10/2023

HOLIDAY DROP NOW AVAILABLE!! 🎣

👉🏽Special Mix Obake Grub Packs
👉🏽 New grub colors like our AOJAKO
👉🏽 New Nehu & Minnow colors
🔥Restocked ‘Oamas and top selling colors.
⚠️DISCOUNTED PRICES on strips, twin-tail, split-tail, and peanut designs.

🎁Don’t forget to check out our website for gift ideas for your fishing ‘Ohana and Friends.

Address

85-841H Farrington Hwy
Waianae, HI
96792

Website

http://satolureco.com/

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