06/22/2026
Is “Exceed Agency Standards” Just a Buzzword?
I see so many instructors leading with the claim, “We exceed agency standards.” But what does that actually mean?
When you ask for specifics, the answers usually resort to doubletalk.
• Do you require more dives than the minimum?
• Do you teach additional skills?
• Do you provide deeper academic coverage?
Almost always, the answer is meaningless.
Case in point: I recently had an instructor look to do a specialty crossover. Their bio proudly claimed they "exceed agency standards." Perfect. I told them that I also exceed standards, so to complete the crossover, I’d need them in the water with me for that specialty.
The response? "But wait, I just want to do a paper crossover per the minimum standards."
Evidently, it’s a great marketing phrase until it requires actual work.
The Truth About Standards: Advertising that you "exceed standards" is like a restaurant advertising they have clean bathrooms. Standards are minimums. Anyone providing a quality service should naturally exceed them.
Let's leave the buzzwords behind and focus on real quality. (And yes... let's keep the bathrooms clean, too!) 🚽✨
👇 Instructors and Divers: What does "exceeding standards" actually look like to you in practice? Or is it time to retire the phrase? Let’s discuss below.