02/07/2025
Always worth a listen! Like Gary said, our default position on analytics in the game is to tread carefully, but David shares a ton of practical application on the modern game.
⚽🐠🐦 I consider myself pretty open minded when it comes to ideas about the game, but even I thought that the connection of flocks of birds and fish schools to tactical systems was a reach...
But David Sumpter definitely proved me wrong. There's a lot of shortcuts in football analytics today - but David is on another level when it comes to research and impacting the game. He's worked with Ajax, Barcelona, English FA and is currently co-founder of Twelve.
I really enjoyed talking to David on the MSC Podcast about where the football data landscape is going and why so many are struggling to impact and implement change in this area.
Also - big thanks to SportsLab360 for teaming up with us on this again! Highly recommend checking out their work and we have a special offer for MSC listeners at the halfway point.
Link in comments to listen. This will challenge your thinking! Thanks as always.