SFS Athletic Training

22/10/2026

Listen to the Opening Letter by clicking the link in our bio! I'm excited to share a small piece of my journey with the world.

Book Launch Nov 17!!!

Available in Paperback, Kindle, and Audiobook! 👊🏽👊🏽👊🏽

22/10/2026

Hear it straight from the families and athletes who've been there. 🩵

From the coaches to the college players, here's what past attendees say about the community at the College Experience.

The next generation starts here! Join us December 19–20, 2026 at Rose Mofford Sports Complex.

Registration is open... link in bio.


21/10/2026

Your daughter’s potential is bigger than the game. 🥎

The 2026 Annual College Experience, presented by Around the Dirt, is coming to Rose Mofford Sports Complex on December 19–20. It’s two days of training alongside collegiate fastpitch athletes who are as committed to the person as they are to the player.

This is where confidence grows, mechanics sharpen, and a whole community shows up for the next generation.

Your registration includes two days of training, an ATD notebook and a t-shirt. Masterclass add-ons are available too.

📅 December 19–20, 2026
📍 Rose Mofford Sports Complex
🔗 Link in bio to secure your athlete’s spot

Footage from the 2025 College Experience.

21/10/2026

🚨 OUR NEW WEBSITE IS OFFICIALLY LIVE! 🚨

Same passion. Same commitment. A whole new digital experience! 🔥🥎⚾

Since 2016, SFS Athletics has been committed to developing baseball and softball athletes through intentional coaching, proven principles, and a belief that great athletes aren’t just trained... they’re developed.

Today, we’re excited to introduce the NEW SFSATHLETICS.COM!

Whether you’re new to the SFS family or you’ve been training with us for years, our new website makes it easier than ever to:

🔴 Meet the coaches behind SFS Athletics

🔴 Explore our hitting and catching development systems

🔴 Learn about our training programs and philosophy

🔴 Schedule your next step in athlete development

This isn’t just a new website. It’s another step forward in our commitment to helping athletes grow in skill, confidence, and understanding of the game.

STRONGER. FASTER. SMARTER.

🌐 WWW.SFSATHLETICS.COM

👆 Visit the link in our bio and check it

19/10/2026

🥎 THIS IS WHAT THE COLLEGE EXPERIENCE IS ALL ABOUT!

It’s one thing to tell an athlete what to do. It’s another to teach them WHY they’re doing it.

At the Around the Dirt College Experience Camp, December 19–20, we’re bringing a different level of instruction to the field.

We’re talking about the details. The adjustments. The mechanics. The conversations that help athletes understand their game at a deeper level.

🔥 Hands-on instruction and skill development

🥎 Learning the WHY behind the mechanics

🎓 Insight into the college softball experience

💪🏽 Building smarter, more confident athletes

This isn’t about showing up, running through drills, and going home.

It’s about walking away with knowledge you can actually use to become a better player.

📅 December 19–20, 2026

📍 Arizona

🔗 Click link in our bio to register!

Don’t just attend another camp. EXPERIENCE something different.

16/10/2026

SHE'S ONLY 8 YEARS OLD!!! 👀🥎

We’ve been working together since she was FOUR.

And what you’re watching isn’t an accident.

It’s the result of years of building a foundation, developing proper swing mechanics, and learning how to move with purpose.

At 8 years old, her swing structure is something you don’t see very often.

But here’s what I want parents to understand…

You don’t have to wait until your athlete is 12, 13, or 14 to start developing quality mechanics.

Imagine what four years of consistent, intentional development could do for your young athlete.

Every athlete develops differently. But the foundation you build today can make a tremendous difference tomorrow.

DON’T WAIT FOR BAD HABITS TO DEVELOP BEFORE YOU START BUILDING GOOD ONES.

📍 SFS Athletic Training

📩 DM “I’M NEXT” to receive $30 OFF your athlete’s initial evaluation.



Anna Mendez

14/10/2026

13/10/2026

🔥 30 ATHLETES. $30 OFF. 30 MINUTES OF ALL-ACCESS.

Introducing the LEAD OFF 30, because we wanted our first 30 registrants to receive something that goes beyond an early-registration discount.

This year, we're creating an exclusive experience designed to make mentorship more personal, development more intentional, and the connection between today's collegiate athletes and the next generation even stronger.

Here's what our Lead Off 30 athletes receive:

💰 $30 OFF REGISTRATION
A little thank-you for being among the first to commit! Use code LEADOFF30 at checkout.

📝 THE NEXT PLAY
A personalized keepsake created by your collegiate team leader, built around three meaningful elements:
• Something they noticed in YOU.
• Something they want you to remember.
• One intentional challenge to carry forward.

Not generic encouragement. Personal recognition rooted in your experience on the field.

⭐ THE INNER CIRCLE
An exclusive 30-minute All-Access experience with our participating collegiate athletes.

No predetermined questions. No assigned rotations. Just meaningful access to ask, learn, connect, and have the conversations that matter to YOU.

Whether it's a skill-specific coaching tip, a question about mindset, or something you've always wanted to ask a collegiate athlete, this experience is yours to make meaningful.

AND YOU GUYS ARE ALREADY SHOWING UP! 🩵

18 of our 30 Lead Off spots have already been claimed!

That means just 12 REMAIN as of our latest count!

🔗 Register through the link in our bio and use code LEADOFF30 at checkout to claim both exclusive benefits while spots remain!

We're creating something athletes can grow through, not just attend. Be part of the next generation of intentional development.

INTENTION DEFINES EXCELLENCE. 🩵

12/10/2026

THE WAIT IS ALMOST OVER. 🥎🔥

Registration for the 2026 Annual College Experience opens TODAY at 12 PM MST!

Two days. 11 collegiate athletes. Intentional training for the complete athlete.

And this year, we're bringing even MORE to the field.
⚡ Battery Masterclass: Pitcher + Catcher Performance
⚡ Infield Masterclass with David Steinman
⚡ Progressive development for all skill levels

Limited specialty training opportunities available.

PLUS, our first 30 eligible registrations can save $30 and get an exclusive 30 minutes with all 11 college athletes. Use code LEADOFF30, while it lasts!

Set your reminder. Your next level begins with intention. 🩵