04/09/2025
Cool stuff… This is done right. UNC’s Seth Trimble just used his NIL earnings to become the youngest Ben & Jerry’s franchise owner at 21 years old. 🍦🏀💼
Instead of seeing NIL as quick money, he turned it into an investment, one that builds equity, net worth, and long-term opportunity.
What excites me about this new era is that NIL doesn’t have to stop at contracts or visibility. It can open doors for athletes to build something lasting; for themselves, their families, and their communities.
What Seth and his team accomplished is remarkable: it shows what’s possible when athletes have the right support. And it inspires me to keep pushing and shaping TTS so more athletes can have their own version of “done right.”
That’s the vision behind our upcoming financial talk series From Contracts to Capital: helping athletes turn today’s opportunities into tomorrow’s legacy. We can’t do it alone, and I’d love to see more leaders join us in this work as we strive to ✨ Make your net worth a priority.
Let’s help more athletes write stories like this.
Read more about Seth’s story here:
College athlete Seth Trimble has made history as the youngest owner of a Ben & Jerry’s in company history after acquiring Chapel Hill’s Franklin Street loc
