Shea Petaja, Coach

08/31/2026

PROUD OF THESE LADIES 🙌🏼 (it’s more like 24-7 though!)

08/27/2026

Well, shucks.

I got the nicest compliment today from an attendee at the 20fathoms breakfast lab. He said, “I have two words: WORTH IT.” And he said that as a virtual attendee 😊

Today I taught solopreneurs how to prioritize what to focus on in business. 👀 I introduced them to tools in my FO*CUSS PLANNER that they can use as of NOW.

Catch me for the next one in October! We will work on turning your marketing message into a magnet 🧲

08/27/2026

Well, shucks.

I got the nicest compliment today from an attendee at the 20fathoms breakfast lab. He said, “I have two words: WORTH IT.” And he said that as a virtual attendee 😊

Catch me for the next one in October! We will work on turning your marketing message into a magnet 🧲

08/25/2026

So much happening and you’re invited!

20Fathoms for Breakfast Lap THIS THURSDAY!
Women's Council Northern Michigan on September 10th where I will teach the craft of storytelling for business.
20Fathoms for their pitch night on September 29th at the City Opera House
Addiction Treatment Services for the “Art of Recovery” Storytelling event on October 1st with Dana Dane hosting! I’m the story coach for their tellers 🎤

08/25/2026

For my solopreneuers out there, I’ll be leading the conversation at 20Fathoms breakfast lab this Thursday morning!

If you haven’t been before, it’s a nice casual way to meet other entrepreneurs and learn something.

I’ll be taking you through an exercise to help you get clarity and FOCUS!

https://20fathoms.org/event/finding-focus-as-a-solopreneur-a-20fathoms-breakfast-lab/?fbclid=IwRlRTSAT6agNwZG9mBWZkaWQWUNKPEag7CJvzzi6tlPODOb1chzFK8mV4dG4DYWVtAjExAHNydGMGYXBwX2lkCjY2Mjg1NjgzNzkAAR7cEmjHmMETwY6eKrQUWOTwhjEiFOkdWmNxdfRWzLk9MvdbphHwxGcIlP9hqg_aem_3anZJ4j_VzaUMIV6nrf2_Q

Founders don’t lack ideas, connections, or resources — they lack focus. As the CEO, CFO, CMO, and everything else in between, it’s easy to lose sight of what actually matters when everything feels like the priority.

08/24/2026

This ❤️‍🩹

Because that’s what it is — courage.

And effort. And failure. And reinvition. And the blind stubbornness to persevere despite it all.

Over and over and over again.

It’s not fu***ng easy.

So all of you out there building and creating and loving and living, you’re doing it. Keep going.

08/22/2026

For the better part of 30 years (ask my high school friends) I have been helping people see their vision become reality. Whether they are growing personally or professionally - change is hard even if we desire it. I’ve identified 6 truths most coaches (and consultants - some therapists) won’t talk about. If you consider these, you’re unstoppable.

I think it’s helpful to normalize what is talked about in private. We can’t grow in silos.