What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 4pm

Einstein Cycles

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Einstein Cycles is the bike shop to check out in Traverse City, Cadillac and Big Rapids.

Einstein Cycles is Traverse City's go-to bike shop for cycling enthusiasts, adventure riders, avid racers, and those just getting into the sport. The shop offers high-end bicycles, kids bikes, professional tune-ups, custom bike builds, bicycle rentals, & epic group rides that go year 'round...because Ec rides 365!

11/08/2026

🧊 Iceman might be over, but our Tune Up Special isn't! Save BIG on much-needed service when you get your bike in before this weekend.

Whether you're tucking it away for winter or prepping for shoulder season, a little wrenching is EXACTLY what the doctor ordered. 🛠️

11/03/2026

It's the best week of the year! Who's racing Iceman Cometh Challenge this Saturday - and how many editions have you done? 🤔

10/29/2026

Just in case Iceman blocked this from your memory - we are pumped (and stoked) to bring in X-Labs road, gravel, and city bikes! It's been Astana's choice brand in the pro ranks for a few seasons now, and they have a great lineup for northern Michigan riders!

10/29/2026

Looking for a little winter project? Salsa Cycles is the first brand to bring a Ti 32" frameset to the playground. Best of all, it's a Fargo! Order up and let us build it EXACTLY how you want it.

10/24/2026

That’s a wrap on the 2026 Michigan Gravel Race Series folks! It was a joy to meet thousands of racers from across the state all season long and a privilege to hand out season awards for the Long category. We’ll see you in the spring!

10/22/2026

Einstein Cycles built up the first Salsa Beargrease in Michigan in 2013, and it's still one of our all-time favorite bikes. Check out the new lineup with winter right around the corner!

Salsa updated its Beargrease line-up to consolidate price points and make its iconic race fat bike even more well-rounded than before. Here's what to know.

10/15/2026

Fall racing season REALLY snuck up on a lot of us this year. 😁

10/14/2026

Get your bike in fast and get it back even faster, so you never miss a training ride. Our Iceman Tune-up Specials are live at all three locations. Don't leave race day up to chance!

10/05/2026

Winter is coming, and the new Beargrease line-up is OUT. OF. THIS. WORLD.

We're gettin' 'em in - come throw a leg over the latest obese-tire bike of your choice!

10/01/2026

Three hours into your 20-minute tire swap is the EXACT right time to swing by Ec. It's scientifically proven. 🧠

Address

1990 US 31 N, Ste H
Traverse City, MI
49686

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 4pm

Telephone

+12314218148

Website

http://www.einsteincycles.com/

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