Nichols Lures

🎣 Handcrafted Since 1989. Tournament-Proven Tackle. No matter what you want in your tackle box, we can take care of you.
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From legendary spoons and spinnerbaits to cutting-edge designs, Nichols Lures delivers the precision, quality, and performance serious anglers demand.

💥 Shop now: TheFishingFactory.com Spinnerbait, Jigs, Hand-Poured Soft Plastics, Injected Soft Plastics, Chatterbaits, and multitudes of terminal tackle are all part of our extensive line-up of products. Whether you are looking for a custom spinnerb

ait that needs to be just right, or are heading out for the weekend and need to stock up, we can accommodate your every need. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30+ year old legacy the right way, with hard work and determination.

06/19/2026

Jacob Walker with some quality bass on the other end of this reflex Buzzbait 🔥 Are you choosing a lead keeper or wire? 🤔

06/18/2026

It’s that time of year! Seriously, if you’re not fishing a spoon, you have no idea what you’re missing.

06/17/2026

This color has been super popular this year! Can you name it?

06/15/2026

🚨MERCH RESTOCK🚨
Two hat designs just got restocked on the site! We’ve only got a limited quantity, so get them while you can 👊

06/12/2026

Can you name this Dirty Flake color? 🤔

06/11/2026

Top 9 at Eufaula 👊
With an hour left on Day 3, Connor Jacob found a school of fish on a stretch of stumps and put the Mini Magnum Flutter Spoon to work when it counted.

06/08/2026

Which spoon are you choosing this summer? 🔥

06/03/2026

Spinnerbaits. Jigs. They all have their place, but when bass are feeding on Shad, few baits can match the fall, flash and action of a spoon.
Spoons allow you to get in the strike zone quickly and show fish something they don’t see every day. The best part? There’s so many ways to fish them. If you’ve never spent time with a spoon tied on, summer is the perfect time to change that!

06/02/2026

A moment for this massive bass caught on the Pulsator ‘Rado series 🔥

05/31/2026

Who’s ready for the topwater bite 👏👏

Address

1670 Colonial Drive
Thomasville, GA
31757

Telephone

+19035898100

Website

http://www.nicholslures.com/

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