Nichols Lures

🎣 Handcrafted Since 1989. Tournament-Proven Tackle. No matter what you want in your tackle box, we can take care of you.
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From legendary spoons and spinnerbaits to cutting-edge designs, Nichols Lures delivers the precision, quality, and performance serious anglers demand.

💥 Shop now: TheFishingFactory.com Spinnerbait, Jigs, Hand-Poured Soft Plastics, Injected Soft Plastics, Chatterbaits, and multitudes of terminal tackle are all part of our extensive line-up of products. Whether you are looking for a custom spinnerb

ait that needs to be just right, or are heading out for the weekend and need to stock up, we can accommodate your every need. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30+ year old legacy the right way, with hard work and determination.

09/03/2026

Which brand of spinnerbaits are you choosing? Dirty Jigs or Nichols Lures ? Both handmade. Two different designs. 👏

08/31/2026

Nothing better than seeing what you guys are putting in the boat with these spoons. The Ben Parker Series doesn’t disappoint!

📸🎣: Bill Carson

08/28/2026

Which blade is your favorite ?! 🔥

08/26/2026

Spinnerbait blades loading……😮‍💨🖌️🎨

08/24/2026

Buzzbait season is in full effect 🔥

08/21/2026

11 DIFFERENT SPINNERBAIT SERIES. 80 COLOR VARIANTS. 🎨🔥

When it comes to spinnerbait heads, we’ve got options.

From classic colors to bold combinations, there’s a head for just about every setup, water condition, and fishing style.

08/20/2026

Can you guess what this bass weighs? ⚖️👊

08/18/2026

No debates here on whether these spoons catch big bass. Such a fun bite 👏

08/16/2026

Good looking buzzbait 😮‍💨
There’s a handful of us who have waited all year to throw topwater….who’s got the Reflex tied on this weekend?!

08/11/2026

What’s the biggest bass you’ve caught on a spoon?
These things make it happen this time of year 🔥🔥

Address

1670 Colonial Drive
Thomasville, GA
31757

Telephone

+19035898100

Website

http://www.nicholslures.com/

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