06/24/2026
The price most Affiliate Owners set when they opened was a guess.
They didn't know their costs, their retention rate, or what the gym would become.
They priced it to get people in the door.
That was the right call at the time.
Most just never went back to update it.
Here are four signs it's overdue.
1️⃣ Rates haven't gone up in over a year, but costs have. The owner is quietly absorbing the difference.
2️⃣ Members are still paying prices from years ago. Same gym, same class, three different monthly rates. Every legacy rate is money already earned and not being collected.
3️⃣ The average client value isn't a number the owner can pull up. Without it, there's no way to know if the business is healthy. And usually, it isn't.
4️⃣ The owner isn't paying themselves what the work is worth. Coaches, space, and systems were added. The price never followed.
One sign means it's worth a look.
Two or more and the gap is real, and it's been there longer than it should have.
The good news: this is the most fixable problem in the gym.
There's a free training on exactly how to fix it, without losing members.
GET THE FREE TRAINING: www.besthouroftheirday.com/free-training-raise-rates-and-revenue
