Factory production doesn't always allow the attention to detail that a master rod builder invests in each rod. There are several phases in the build process that make a difference in the fishability that most factories simply do not take the time to perform. It all starts with the rod blank. Spining the blank and orienting that spine properly is the foundation of a rod that simply performs better
compared to a rod that is not spined correctly, it will cast more accurately with greater distance, handle fish without twisting in your hands, and be more durable. Another example is static loading a rod for precise guide placement. That is the process where the line guides are temporarily placed on the blank, the rod is then strung with line and a weight is tied on to load the rod as if the angler were fighting a fish. This allows the guides to be placed precisely based on the characteristics of that particular rod blank's action in order to use the full power and action of the blank. One more example is internal balancing. To my knowledge, there are no manufacturers offering this feature in mass produced rods. The benefits of internal balancing include less angler fatigue, improved sensitivity, and longer casts with less effort. This feature is advantageous in tip-up angling presentations and therefore most noticeable with rod positions between 9 and 11 o'clock. Pricing varies widely depending on blank and component choices.
