09/02/2026
I sat in on a pipeline review last week where two reps were working the exact same list, same product, same training. One had a strong quarter. The other didn't.
It wasn't talent. It wasn't effort. It was the story each of them was telling themselves before they ever picked up the phone.
I use something called the Success Triangle with just about every client I coach: Behavior, Attitude, Technique. All three hold each other up. You can hand someone a better script (technique), but if their attitude is off, it won't stick. The thinking has to shift first.
If your team has plateaued, don't reach for a new script just yet. Sit in on a few calls and listen to the story your people are telling themselves before they dial.
What do you expect to hear?