Berkley Fishing

Berkley Fishing Your Fish. Our Science. Our company goals remain surprisingly simple – to make fishing fun and help anglers everywhere to CATCH MORE FISH!

COMPANY OVERVIEW:
At Berkley, we’ve always prided ourselves on being a progressive company utilizing science and technology to create the best performing products available. MISSION:
At Berkley we will combine consumer demands with scientific development and Professional Angler feedback to deliver the most unique and innovative products across all categories that will help anglers catch more fish™.

09/04/2026

More senses triggered = more fish caught✅

That’s why our scientists in Spirit Lake, Iowa are constantly testing, tweaking, and refining the scent, taste, color, and action of our soft baits—all with one goal: improving catch rates. Whether it’s PowerBait, MaxScent, Gulp!, or Lab Series, it all comes
back to the science of understanding what makes fish bite🔥

Your Fish. Our Science.

09/03/2026

Every angler’s dream spooling station🔥 With around 2.7 million miles produced every year, there’s never a shortage of line coming out of Berkley Labs in Spirit Lake, IA👀 What’s your go-to Berkley line?

09/02/2026

Decades worth of lab tested, fish approved PowerBait science in this box🧪 Let us know your favorite all-time PowerBait shape in the comments, and when you were fishing it!⬇️

09/02/2026

If the fish dont say yes.. it’s back to the drawing board✍️ Listen in as Berkley hard bait engineer Dan Spengler breaks down some of the secret sauce that goes into creating baits like the Frittside, Stunna, Finisher, & more! Link in bio for the full episode.

09/01/2026

Expert fish science.. straight from the source at Berkley Labs in Spirit Lake, Iowa‼️ Listen in as our Director of Fish Science & Testing, Mark Sexton, drops some gems🧠

08/31/2026

Hypnotized by Moebas😵‍💫 The production floor inside Berkley Labs is constantly cranking out proven fish catchers like the MaxScent Moeba, every single day💯 Who else would love to have just one of these Moeba racks in their stash?🙋‍♂️

Summer Smallie essentials✅ Who’s been dropping some Flat Worms lately? Try ‘em on deep largemouth too👀 You won’t be disa...
08/29/2026

Summer Smallie essentials✅ Who’s been dropping some Flat Worms lately? Try ‘em on deep largemouth too👀 You won’t be disappointed.

08/28/2026

Walker eats in the salt🤤 Saltwater specific colors, 3x Fusion19 treble hooks, and a seamless walking action make the Saltwater J-Walker a must-have in your inshore arsenal💥

Dialed for some buzzbait action💣 Which Riveter are you tying on first.. the Skirted or Toad version?🤔
08/27/2026

Dialed for some buzzbait action💣 Which Riveter are you tying on first.. the Skirted or Toad version?🤔

08/26/2026

Proven PowerBait flavor✅ Classic, fish-catching stick bait action✅ Once bass key in on a PowerBait General, it’s game over🔥

Address

1900 18th Street
Spirit Lake, IA
51360

Telephone

+18002375539

Website

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