12/24/2021
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The Creation of The Logo
When I was thinking of a logo I knew exactly what I wanted. I knew I wanted it to be but I didn’t want graff art. I wanted it to be visually palatable to the general eye. I knew I lacked the artistic capability so I sought professional help. Fortunate enough my good friend of is a DOPE artist and happens to do this for a living. With our powers combined, the logo was born.
The font was inspired by the albums from Outkast, Redman and Mobb Deep. Being an 80’s baby that grew up in the 90’s I was born & raised in the culture of Hip Hop, it was a must for me to pay homage. Melvin added his touches/idea by adding a square around the font to symbolize a boxing ring. He also added a sweat droplet inside the “A” because you know, artist tings. The black and orange colorway because you know, Frisco tings. Lastly, the reason was the “E” is underlined is for my good friend/mentor/guardian angel Eric “e.” Fructuoso. Melvin knew the impact that he had in my life so he felt the importance to pay homage to him.
The first impression that people get from your business is your logo. Infinite love and thank yous to Melvin Laso for helping me to capture the eyes of many.
Sweat Life or No Life