Blue Star Investments

08/15/2026

What a morning! 💙❤️

Our Sioux Falls team came out in full force for the American Heart Association Heart Walk — and it meant even more having some of our members right there walking alongside us.

We were proud to be a sponsor this year, but honestly, being out there together is what it’s all about. Heart health is at the core of what we do every single day in our clubs.

Huge thanks to the AHA for putting on an incredible event, to our team for showing up (dogs and kiddos included 🐾), and to our members who joined us — you’re the reason we do this.

Here’s to stronger hearts and a stronger community. See you next year! 👟

06/29/2026

🇺🇸 AMERICA'S 250TH BIRTHDAY FLASH SALE IS HERE! 🇺🇸

🎆 Celebrate America's 250th Birthday with the BIGGEST membership sale we've ever offered! 🎆

🔥 $2.50 Enrollment
🇺🇸 $17.76 Bi-Weekly Dues
📱 Online Only
📅 June 29 – July 5

🇺🇸 If you've been waiting for the perfect time to start, this is it. For one week only, we're making it easier than ever to invest in your health and fitness.

⏰ This offer ends July 5th and won't be extended!

👇 CLICK THE LINK BELOW TO JOIN NOW! 👇
https://linktr.ee/anytimefitnessBSI

06/23/2026

Big news today. Six new clubs. Welcome to the Blue Star team, Utah. 🙌

We're so excited to welcome Anytime Fitness Springville, Hurricane, Price, St. George, Midvale, and Vernal. That's 93 clubs across 17 states!

This one hits different. These clubs were built by a friend of Blue Star, and the trust he's placed in us to carry forward what he and his team have built means everything. We don't take that lightly.

Fun fact: Hurricane, UT took home Most Improved Club at the 2025 Anytime Fitness Conference. That's the kind of culture and commitment we're excited to continue investing in.

We're keeping the team in place and building on the incredible foundation that's already here. And to top it off, we were able to recognize the talent already within the team joining Blue Star by promoting one of the existing Club Managers to Regional Manager to lead our new Utah region. Growing and developing future leaders is what Blue Star is all about. 💪

Utah, let's go.

06/03/2026

We're on the cover! 🎉💪

Our CEO Luke Andrus was just named a 2026 Mega-Growth Leadership MVP by Multi-Unit Franchisee magazine — and Blue Star Investments landed the cover of Issue 2!

From 46 Anytime Fitness clubs in 2024 to 87 locations across 16 states today (35 added in 2025 alone!), this milestone belongs to our whole team.

Every win here is really about creating more opportunities for the people who make Blue Star what it is.

Thank you to Multi-Unit Franchisee, our partners at Anytime Fitness, and our incredible team. Onward! 🙌

📖 Read it here:

Dive into our extensive resources on the topic that interests you. It's like a masterclass to be explored at your own pace.

05/13/2026

🎉 Everything's bigger in Texas, and so is the Blue Star community!

We're excited to share that we've acquired three clubs in the Katy area: Fulshear, Richmond, and Katy. That brings us to 87 clubs strong. 💪

A huge thank you to the previous owners for trusting us to carry these clubs forward. That trust means everything, and we don't take it lightly.

To our new members, welcome. You're part of something special, and we can't wait to get to know you. To the teams joining Blue Star, we're so glad you're here. The heart of every club is its people, and y'all are going to fit right in.

Texas-sized welcome to our newest neighbors! 💙⭐

05/12/2026

Desiree and team hit the ground running and didn't skip a beat through integration. So excited to have you with us!

Hey Fit Family 💪

We’ve got some exciting news to share… we have new ownership!

Blue Star Investments has officially added our Anytime Fitness location to their portfolio, and we are thrilled to be part of their growing family!

And GET READY… we have a whole lot of shiny NEW things coming to the club and giveaways that we’ll be sharing next week 👀

🔥 Thinking about joining? Now’s the time! Sign up now and get TWO MONTHS FREE!
https://www.anytimefitness.com/schedule-an-appointment-online/?club=4886

We’re excited for what’s ahead and can’t wait to keep building something great together!

— Your Anytime Fitness Team 💜

05/05/2026

Welcome to Blue Star, Madison, SD! 💙

We're honored to have gotten the call on this one. Madison is a small town with a whole lot of heart, and it sits just down the road from our five Sioux Falls locations. Taking on Club 84 right in our backyard means even more to us.

A huge thank you to the seller for trusting us to carry on their vision and continue bringing health and wellness to this community. That trust is not something we take lightly.

To the Madison team, we can't wait to dive in and give you the biggest Blue Star welcome we've got. 💪

05/01/2026

Meet the Club Manager of our Pioneer Woods - Lincoln, Nebraska location - Hunter Brady.

Hunter joined us at the start of 2026 and has made an immediate impact with his team, his location, and his community. He has helped us transform one of our locations into a thriving location, and we couldn’t be more happy to have him on our team for the future. So we had to ask him (with 5 minutes notice) to speak on our All-Team call.

A little insight to how our teams operate with intention, care, and human centric.