Shane Early Nutrition & Training

Shane Early Nutrition & Training Shane earned a Bachelor’s degree in Nutrition and Dietetics and minor in Biochemistry from the University of Arizona.

His Masters in Nutrition and Human Performance from Logan University. He has been an ACE certified personal trainer since 2008. Shane creates adaptive dietary guidelines for his clients using the newest scientific data available. His approach incorporates real life expectations with a focus on a healthy relationship with food, education, and customization, rather than a set meal plan. He takes all

areas of his clients’ lives into consideration, including daily schedules, food preferences, exercise preferences, previous experiences, and potential barriers. When he is not working with clients, Shane enjoys spending time with his wife and four children. He enjoys cooking and creating new recipes that can be adapted to anyone’s needs and food preferences. "My goal is to teach clients how to eat and attain the body composition that they desire while eating the foods that they enjoy and guiding their journey via science and support to ensure life long success."

06/19/2026

I caught about 10 seconds of youth weight training today because it was chaotic and fun. 😂

Some of the kids that have been with me longer were helping some of the newer ones, which is always cool to see.

You can hear me say “we need more space” 😂 but really I just need to add more hours.

This program has grown way faster and bigger than I expected. Originally it was a simple offering for homeschool families and now it’s turned into an amazing youth weight training group. So proud of all these kids and their progress. Wrecking my printer a few weeks ago on their programs was 100% worth it! 😂🤣😂

I’m actually considering adding some times for public school kids to get some training in during the school year too. Today was roughly a 60/40 split homeschool to public school.

Over 20 kids in one session learning how to train safely, get stronger, build confidence, and have fun. Just building an appreciation for hard work and their capabilities.

Lots of friends, kids that played against each other during past seasons, and younger siblings tagging along.

Watching them progress is the best part. Seeing that “aha” moment when they realize what they’re capable of is absolutely irreplaceable. Happy Friday! 💪

06/17/2026

I caught a natural moment for a few seconds in the gym tonight during my last group.

I started recording because we were trying out a new attachment and I walked away for a minute to make an adjustment to another workout. When I came back, these ladies were already working together, cueing each other, checking form, and helping each other figure things out.

What’s cool is two of these ladies were originally super uncomfortable in a gym setting. Unsure if they were doing things right, hesitant to ask questions, and just trying to get through workouts.

Now they’re not only comfortable asking for form checks, but they’re confident enough to share what they’re feeling and help someone else.

One of my favorite things about coaching is catching moments like this that most people probably wouldn’t even notice. Watching the confidence and belief in their own abilities grow is AMAZING!!

Watching people go from “I don’t belong here” to “I can help someone else” will always be one of my favorite things.

This made my day. 💪

06/15/2026

More of Shane’s awkward interviews 😂

I never really know what people are going to say when I ask these questions. I have to write them down otherwise I forget what I’m even going to ask. 😂🤣

This one was awesome though.

I’ve watched this young lady get her confidence and her life back over the time she’s been with us.

The physical changes have been amazing, but the life changes are what matter most.

Taking control of herself again. Feeling better about herself. Realizing she isn’t alone and that there are other people going through the same things.

30 pounds lost.
Inches gone.
Confidence back.

The physical changes are awesome, but watching someone become proud of themselves again is the best part.

06/12/2026

One of my favorite things about training people is the random stuff that happens in the gym 😂

I forgot the security cameras caught this and checked them today. These types of posts always seem to do well, but they usually involve me falling or some other kind of mishap that people enjoy watching. 😂 I did bash my shin into a bar at the beginning.

Yesterday I had a client whose name rhymes with Daiana complaining about lunges…

Then complaining about weighted lunges…

So obviously the only logical thing to do was put my wife on my shoulders and do walking lunges around the gym.

Basically making a mockery of what “adding weight” could mean 🤣😂🤣

Because apparently “adding weight” needed a little more clarification.

When it was her turn she said she would never complain about lunging with dumbbells ever again. 😂

We train hard. We push. We lift heavy. We banter.

But we also laugh, joke around, and actually enjoy being here.

Fitness doesn’t have to be miserable to work.

Sometimes you just need the right people around you.

Happy Friday! 💪

I wrote about this in this morning’s newsletter, but it was such a popular topic in training groups this morning that I ...
06/12/2026

I wrote about this in this morning’s newsletter, but it was such a popular topic in training groups this morning that I adapted a short version to share on social media.

I had a client get thrown off track and discouraged because she recently began tracking food, was doing amazing, and then had a salad at a restaurant she decided to track later. She was shocked.

It was not this specific salad, but this is a very popular one and it helps illustrate my point.
It has around 1,400 calories and nearly 100 grams of fat.

The Chili’s Quesadilla Explosion Salad is a perfect example of why I tell clients not to assume the “healthy sounding” option is automatically the best option.

It is a salad, but it also has cheese, tortilla strips, quesadilla pieces, dressing, and all the extras that turn a salad into something very different than what most people picture when they hear the word salad.

This is not me saying you can never eat it.
Eat it if you want it.

But do not order it thinking you automatically made the lighter choice just because it came in a bowl with lettuce.

That is where people get frustrated.
They feel like they are “eating healthy,” but the numbers do not match the goal.

Meanwhile, a burger or grilled chicken sandwich may have been easier to track, higher in protein, and lower in total calories depending on what you order with it. Fries can be a killer here.

The lesson is not “salads are bad.”
The lesson is this:
Track the meal, not the category.

A salad can be a great choice when it is built with lean protein, vegetables, and a measured dressing.

Understand what is actually in your food.
That skill will take you a lot further than guessing based on whether something sounds healthy.

Tonight was Janine’s last session with us before moving away.She’s been training with me since 2017, which is crazy to t...
06/10/2026

Tonight was Janine’s last session with us before moving away.

She’s been training with me since 2017, which is crazy to think about!

When you do this long enough, people become more than just clients. You get to watch different seasons of life happen, hear the stories, celebrate the wins, work through the hard stuff, and become part of each other’s lives.

The hard part of owning a gym isn’t just saying goodbye when someone moves away. It’s realizing how much you’re going to miss seeing someone who has been part of the weekly rhythm for years.

We’re definitely going to miss having Janine here, but we’re grateful for all the memories and everything she’s brought to this place.

This picture was a pretty fitting way to end her last session ❤️

This morning’s newsletter created a few interesting conversations.Within the first couple hours I had multiple messages ...
06/05/2026

This morning’s newsletter created a few interesting conversations.

Within the first couple hours I had multiple messages saying some version of:

“I feel personally attacked by this newsletter 😂”

The funny thing is, that was exactly the point.

I had a question come in, dug deeper into it, and it resonated with a lot of people.

Sometimes when you’re in this industry every day, it’s easy to forget that things we talk about all the time are things other people have never actually heard explained.

This was about something a lot of people experience:

Eating “perfect” all day, then feeling completely out of control at night usually isn’t a character flaw.

A lot of times it’s the predictable result of:

• skipping meals
• not eating enough protein
• pushing through hunger all day
• trying to “be good” until your body eventually pushes back

Your body is responding to what you’re giving it.

The goal isn’t more restriction.

The goal is building an eating pattern that doesn’t leave you starving by the end of the day.

This is why we send out our weekly Friday newsletters.

Not quick tips.
Not recycled fitness quotes.

Actual conversations about what people are struggling with and the why behind it.

If you’re on our email list, you already saw this one.

If not, we send them out every Friday.

Happy Friday 💪

My wife got this message on Instagram this morning.“If you’re a woman who is ready to look like you workout, tap PLAN be...
06/01/2026

My wife got this message on Instagram this morning.

“If you’re a woman who is ready to look like you workout, tap PLAN below.”

Her response was, “Do I not already look like I workout?” 😂

The funny part is that if this person had spent two seconds looking at her profile, they would have realized she owns a gym.

Initially it was funny. Then it got us thinking.

What struck me wasn’t just that the message was automated. It was the marketing behind it.

The entire message is built around creating insecurity.

It’s designed to make women question whether they look fit enough, lean enough, toned enough, or good enough so they’ll engage with whatever is being sold on the other side.

Unfortunately, that’s become a common strategy in the fitness industry.

Find an insecurity.

Remind someone of it.

Sell them the solution.

The more I look around, the more I see fitness moving in a direction that feels less personal and less genuine. This just builds more from my post on Friday. AI generated content. Automated DMs. Mass produced programs. Canned responses.

People pretending to be coaches while barely interacting with the people they’re supposedly helping.

Technology can be a useful tool. But when it starts replacing real human connection, something important gets lost.

Fitness is personal.

People aren’t just buying workouts. They’re trusting someone to help them navigate challenges, build confidence, improve their health, and stay consistent when life gets hard.

That’s why we’ve always done things differently.

When someone reaches out to us, they’re talking to us.

When someone receives a training program, it was written specifically for them.

When a client is struggling, they get a real conversation from a real person.

We know our clients’ goals, strengths, frustrations, and victories because we spend the time to know them.

Could we automate more?

Probably.

Would it be easier?

Definitely.

But easier isn’t always better.

In a world increasingly focused on speed, volume, automation, and quick sales, we’ll continue to focus on relationships, service, and genuinely caring about the people who trust us with their fitness journey.

That approach may never be the fastest way to grow.

We’re okay with that.

We’ll choose genuine over scalable every time.

The DeclarationI have been doing this for over 20 years and I want to tell you what the industry looks like from where I...
05/29/2026

The Declaration

I have been doing this for over 20 years and I want to tell you what the industry looks like from where I am standing.

It is flooded with people who are incredibly good at creating content.
Polished videos.
Perfect lighting.
Confident advice delivered with complete authority.

But the ability to build an audience and the ability to coach real people are not always the same skill.

Real coaching is messy.
It is sitting across from someone during one of the hardest periods of their life and helping them continue moving forward anyway.
It is modifying plans around injuries, stress, schedules, setbacks, fear, insecurity, and reality.
It is earning trust over time.

And now there is another layer on top of all of it.
AI generated everything.
The images look the same.
The advice sounds the same.
It is polished and empty and people can feel it.

Meanwhile the algorithm does not care if your advice actually works.
It cares if people watch it.
I am not a content creator.

What I have is two decades of actually doing this work, a gym full of people making real progress, a formal education I earned while coaching full time, mentors who helped shape how I think, and a track record I would put up against anyone.

This is all I have ever done.
I pour everything I have into every client and every member of our team every single day.

My reputation was built on results and word of mouth.
That was the currency.
I am not changing to keep up with any of it.
The work speaks for itself.
It always has. Happy Friday. 💪

05/28/2026

Season Wrap-Up Reflection

My daughter just finished her last game of the season, and it's bittersweet watching this chapter close. She's been training all season long and has made huge improvements both physically and in her skill set. While a couple tournaments didn't go how we wanted them to, individually she was phenomenal. It's obviously a little bit special because it's my daughter, but she has come so far and really applied herself to getting better with soccer.

Off-Season Program Planning
Now we have time to really lean into the off-season program and push forward. This gives us the foundation for next season. Overall I’m excited to have her in our youth groups because she’s become a mentor to some of the other kids and is immensely helpful to me.

Program Growth & Development
* New athletes joining over the summer
* Several good athletes coming in that can take things to a new level with proper training
* Excited to watch their development process

* Current program success has be nothing short of incredible with all our dedicated athletes (not everyone who trains is doing it for sport which is great as well)
* Looking forward to continue building SENTs strong track record for building youth athletes and lifters

I’m really excited!

(I used talk to text having some random thoughts driving and posting raw)

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4049 E Camino Principal
Sierra Vista, AZ
85650

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