11/03/2026
After a decade on the market, Prius wanted to remind people of the benefits and innovation of hybrid technology.
So we used this transformative technology as inspiration to power ideas for good.
We created novel solutions for real-word application: a hybrid roller coaster, a solar-powered ventilation system, a smart helmet that gauges head trauma, a firetruck sensor. And even a mind-controlled bike.
We’re not in the business of usual. Are you?
20 years. 20 projects. Keep following along as we revisit the work that got us here.