Valor Fitness

Valor Fitness Valor Athletics was founded in 2006 by current owner, Jim Vanderbleek. Valor Athletics manufactures a line of fitness equipment called Valor Fitness.
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After spending 25 years in the fitness retail/product development sector, Jim decided to walk away from a multibillion dollar company to focus on his family. Leaving a nationally known sporting goods company in Denver, CO and driving across the USA without a job took a form of “personal bravery” and that is how the name Valor came about. Add the word Athletics which represents the lifestyle we str

ive for and now you know the rest of the story. The Corporate Office is located in St. Petersburg, FL. Product quality is between retail big box stores and full line commercial grade. Our specialty is supporting the individual looking to outfit their personal fitness center with quality equipment at an affordable price. So, what’s in a name? To Valor Athletics, our lifestyle is in our name.

FLASH SALE ALERT: 6/11 - 6/14
06/12/2026

FLASH SALE ALERT: 6/11 - 6/14

06/11/2026

Container day at both warehouse locations, restocking some of your favorite Valor Fitness equipment!

The power rack is the foundation of almost every serious home gym.Squat, bench press, pull-ups, and rows, and with built...
06/08/2026

The power rack is the foundation of almost every serious home gym.

Squat, bench press, pull-ups, and rows, and with built-in plate storage, adjustable safeties, and a multi-grip pull-up bar, the Deluxe Power Rack is designed to help you train harder and safer.

✔ Adjustable J-Hooks
✔ Adjustable Safety Bars
✔ Multi-Grip Pull-Up Bar
✔ Plate Storage Included
✔ Shipping Included in Price

Ready to build your strongest workouts yet?

NEW PRODUCT ALERT, the Adjustable Pro Smith Machine Functional Trainer, your complete strength training solution.Featuri...
06/03/2026

NEW PRODUCT ALERT, the Adjustable Pro Smith Machine Functional Trainer, your complete strength training solution.

Featuring an adjustable cable smith machine track system, dual 200lb weight stacks, Smith machine, power rack, and multi-grip pull-up station, this machine delivers unmatched versatility in one compact footprint.

06/02/2026

You Dream It, We Design It.

Not sure where to start building your home gym? We can help!

This Father’s Day, skip the boring gifts and give Dad something he’ll actually use. https://valorfitness.com/collections...
06/01/2026

This Father’s Day, skip the boring gifts and give Dad something he’ll actually use. https://valorfitness.com/collections/mens-collection

From home gym essentials to strength-building equipment built to last, the Valor Fitness Father’s Day Gift Guide is packed with gear made for every kind of training.

Shop the Father’s Day Gift Guide now and help Dad level up his training.

05/13/2026

Keep your training space clean, organized, and ready for the next lift with our Rig Storage Shelves. Built to maximize space without sacrificing strength, these shelves help keep plates, accessories, and essentials exactly where they belong.

Less clutter. More focus. More gains.

Address

10351 72nd Street North
Seminole, FL
33777

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4pm

Telephone

+17278959525

Website

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