OPEX Fitness

OPEX Fitness OPEX Fitness is the education provider for coaches seeking career success, longevity, and fulfillment.
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OPEX’s (Formerly OPT) belief is that no two individuals are alike. We view fitness as an evolving journey and exploration to discover physical potential. That journey leads to the discovery of purpose and the longevity of oneself. At OPEX our commitment to continual learning and our passion for sharing that knowledge ensures that our clients have the best unique experience possible in their pursui

t of fitness: The OPEX Experience

Since 1999 OPEX coaches have worked with tens of thousands of fitness clients and have written well over 1,000,000 program designs for those clients. The results have produced countless healthy and inspired clients while also helping to build CrossFit Games champion, James (OPT) Fitzgerald, 75 CrossFit Games Competitors, and over 650 CrossFit Games Regional athletes since 2007. OPEX has also produced over 1,800 coaches worldwide who are creating successful, results driven coaching businesses across the globe. The results of these OPEX coaches have not only produced Olympic, professional, and CrossFit Games athletes, but hundreds of thousands of healthy and fulfilled clients. Book a consult to find out how to start your OPEX Experience.

The OPEX Method is a principled, personalized approach to fitness coaching developed over 30+ years by James FitzGerald ...
06/19/2026

The OPEX Method is a principled, personalized approach to fitness coaching developed over 30+ years by James FitzGerald and the OPEX team.⁠
⁠
Since 1999, OPEX has been pioneering the Individual Design movement in fitness. One coach. One client. Exercise, nutrition, lifestyle, and behavior. The whole person, considered systematically from the ground up.⁠
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This isn’t a trend or a marketing term. It’s the methodology that empowers coaches to deliver truly personalized programs that drive long-term client success and create sustainable coaching careers.⁠
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The July 14 OPEX Method cohort teaches the complete system in 10 weeks. 40 seats. Enrollment closes July 10.⁠
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Link in bio to book a call with a coaching advisor or DM us.

06/19/2026

This week inside the OPEX Method cohort, took the seat to teach Content Strategy for Coaches, and the entire conversation hinged on one reframe:⁠

“Marketing is just coaching, delivered earlier in the relationship.”⁠
⁠
Most coaches resist marketing because it feels icky. It only feels icky when you’re optimizing for the wrong thing. Here’s a peek at what we covered.⁠
What we covered in Week 9⁠
- Why trust is the outcome to optimize for, not views, followers, or virality.
- Everything downstream of trust gets lighter, including sales⁠
- The Content Minutes Ladder: clients need roughly 7 hours of watch time to know, like, and trust you before they reach out⁠
- The three eras of online marketing (Information, Attention, Perspective) and why we’re now in the Perspective era, where Connection, Perspective, and Proof are the only things that break through⁠
- The unique window between 2026 and 2030 to build a moat before AI floods the feed with content people can’t tell apart⁠
- Why clarity is the whole game: one ideal client, one core message, one offer, one path⁠
- The Coaching Content Signature framework: Core Beliefs +
- Transformational Topics + Style and Tone. The overlap is what makes your content uncopyable⁠
⁠
A free takeaway you can use today. Optimize for watch time, not views.⁠
A few hundred of the right people watching your content on repeat will build you a coaching business. Tens of thousands of the wrong eyeballs scrolling past in three seconds will not.⁠
⁠
Pick the one client problem you obsess over solving. Write down your three core beliefs about how to solve it. Now make one piece of content this week that is just you, coaching through that exact problem the way only you would.⁠
⁠
That’s it. That’s the work. Not more reels. Better signal.⁠
⁠
The next cohort kicks off July 14, registration closed July 10.⁠
⁠
10 weeks. Live with Carl and Kandace. Real builds inside CoachRx. A community of coaches leveling up alongside you, including the full marketing system that turns your coaching into a sustainable lead engine.⁠
⁠
Save your seat for the July cohort, link in bio or DM us

Built for serious coaching, not showing off. We’re not interested in making coaching easier to skip. We don’t think a te...
06/18/2026

Built for serious coaching, not showing off. We’re not interested in making coaching easier to skip. We don’t think a template is the same as a program. We’re not chasing the latest fitness trend. We don’t confuse a big following with being a great coach. We won’t build something just because everyone else is building it. We don’t believe your clients should need you forever.
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The OPEX & CoachRx Shop is back. New designs. New gear. Same principles.⁠⁠Every piece in this collection was personally ...
06/17/2026

The OPEX & CoachRx Shop is back. New designs. New gear. Same principles.⁠
⁠
Every piece in this collection was personally designed by rooted in the methodology that’s been shaping coaching since 1999.⁠
Tees, tanks, hoodies, mugs, bottles, prints, stickers, socks. From your morning coffee to your training session.⁠
⁠
Link in bio or DM us NEW GEAR,⁠
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Wear the methodology.

06/16/2026

This week inside the OPEX Method cohort, flipped the lens. The last seven weeks were about becoming a better coach.This week was about becoming a better professional.⁠
⁠
Most coaches confuse the two. Here’s a peek at what we covered. What we covered in Week 8⁠
- The 3-year cycle that takes coaches out: How to spot which one you’re in and how to step out⁠
Why technical competence is the floor, not the ceiling. ⁠
- The career ladder for coaches and why you should adopt the habits of one rung above where you sit today⁠
- PVMVP: Purpose, Vision, Mission, Values, Principles. The compass that decides everything downstream⁠
- The 6 pillars of a professional coaching business, and the numbers you should know by heart⁠
- The three biggest levers in any coaching business: price, retention, and model⁠
⁠
A free takeaway you can use Monday⁠
Retention is the most under-pulled lever in coaching.⁠
⁠
Most coaches obsess over getting new clients. The math says obsess over keeping the ones you have.⁠
⁠
A move from 88% retention to 96% retention can roughly triple your annual revenue over 12 months. Same workload. Same clients. Just a tighter service experience.⁠
⁠
How do you pull that lever? Set the expectation on day one for what the next 3, 6, and 12 months look like. Connect every prescription back to a long-term aim. And honestly, teach your clients to leave you eventually. ⁠
⁠
Coaches who set that expectation up front tend to keep clients much longer than coaches who pretend the relationship is forever.⁠
⁠
Pick one client this week and ask yourself: do they know what we’re working on for the next 90 days, and why? If the answer is no, that’s your retention leak.⁠
⁠
The next cohort kicks off July 14. 10 weeks. Live with Carl. Real builds inside CoachRx. A community of coaches leveling up alongside you.⁠
⁠
Save your seat for the July cohort, link in bio or DM us METHOD

06/16/2026

CoachRx Free Trial: https://hubs.li/Q03ZxRP70
OPEX Method Mentorship: https://hubs.li/Q03ZxTmD0

Join OPEX Coaches Daniel Persson & Brandon Gallagher for this live program design series. See how professional coaches break down real client programs and explain the thinking behind their design decisions. Watch as they walk through assessments, identify priorities, apply OPEX principles, and show you how Individual Design coaches build programs with intent. Real programs. Real principles. Real coaching.

Connect with the Coaches:
⁨⁩ / bgperform_
/ danielcapersson

06/16/2026

This week inside the OPEX Method cohort, took the seat to teach Content Strategy for Coaches, and the entire conversation hinged on one reframe:⁠

“Marketing is just coaching, delivered earlier in the relationship.”⁠
⁠
Most coaches resist marketing because it feels icky. It only feels icky when you’re optimizing for the wrong thing. Here’s a peek at what we covered.⁠
What we covered in Week 9⁠
- Why trust is the outcome to optimize for, not views, followers, or virality.
- Everything downstream of trust gets lighter, including sales⁠
- The Content Minutes Ladder: clients need roughly 7 hours of watch time to know, like, and trust you before they reach out⁠
- The three eras of online marketing (Information, Attention, Perspective) and why we’re now in the Perspective era, where Connection, Perspective, and Proof are the only things that break through⁠
- The unique window between 2026 and 2030 to build a moat before AI floods the feed with content people can’t tell apart⁠
- Why clarity is the whole game: one ideal client, one core message, one offer, one path⁠
- The Coaching Content Signature framework: Core Beliefs +
- Transformational Topics + Style and Tone. The overlap is what makes your content uncopyable⁠
⁠
A free takeaway you can use today. Optimize for watch time, not views.⁠

A few hundred of the right people watching your content on repeat will build you a coaching business. Tens of thousands of the wrong eyeballs scrolling past in three seconds will not.⁠
⁠
Pick the one client problem you obsess over solving. Write down your three core beliefs about how to solve it. Now make one piece of content this week that is just you, coaching through that exact problem the way only you would.⁠
⁠
That’s it. That’s the work. Not more reels. Better signal.⁠
⁠
The next cohort kicks off July 14, registration closed July 10.⁠
⁠
10 weeks. Live with Carl and Kandace. Real builds inside CoachRx. A community of coaches leveling up alongside you, including the full marketing system that turns your coaching into a sustainable lead engine.⁠
⁠
Save your seat for the July cohort, link in bio or DM u

06/15/2026

This week inside the OPEX Method cohort, Carl flipped the lens. The last seven weeks were about becoming a better coach.This week was about becoming a better professional.⁠
⁠
Most coaches confuse the two. Here’s a peek at what we covered. What we covered in Week 8⁠
- The 3-year cycle that takes coaches out: How to spot which one you’re in and how to step out⁠
Why technical competence is the floor, not the ceiling. ⁠
- The career ladder for coaches and why you should adopt the habits of one rung above where you sit today⁠
- PVMVP: Purpose, Vision, Mission, Values, Principles. The compass that decides everything downstream⁠
- The 6 pillars of a professional coaching business, and the numbers you should know by heart⁠
- The three biggest levers in any coaching business: price, retention, and model⁠
⁠
A free takeaway you can use Monday⁠
Retention is the most under-pulled lever in coaching.⁠
⁠
Most coaches obsess over getting new clients. The math says obsess over keeping the ones you have.⁠
⁠
A move from 88% retention to 96% retention can roughly triple your annual revenue over 12 months. Same workload. Same clients. Just a tighter service experience.⁠
⁠
How do you pull that lever? Set the expectation on day one for what the next 3, 6, and 12 months look like. Connect every prescription back to a long-term aim. And honestly, teach your clients to leave you eventually. ⁠
⁠
Coaches who set that expectation up front tend to keep clients much longer than coaches who pretend the relationship is forever.⁠
⁠
Pick one client this week and ask yourself: do they know what we’re working on for the next 90 days, and why? If the answer is no, that’s your retention leak.⁠
⁠
The next cohort kicks off July 14. 10 weeks. Live with Carl. Real builds inside CoachRx. A community of coaches leveling up alongside you.⁠
⁠
Save your seat for the July cohort, link in bio or DM us METHOD

Address

7645 E Evans Road Suite 140
Scottsdale, AZ
85250

Telephone

+14806642234

Website

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