Echelon Cyclery

04/23/2026

Of course we’re rooting for local legend this Saturday, but it was great hanging out with Tour de France stage winner Michael Woods and helping him get some new rubber on his race whip. Hoping he has a great race this weekend!

01/03/2026

Matlock is looking stoked to start off the new year with a shiny, new whip!!

12/06/2025

Scroll through to find some great holiday gift ideas for your favorite cyclist in your life ➡️

12/02/2025

Stoked for Wendel and his new Cervelo Soloist!! Lovin’ the Dark Slate color.

11/28/2025

Today and tomorrow. Lots of bikes and frames are on huge discount, too!!

11/22/2025

Sometimes we put drop bars on mountain bikes cuz why not? 🤷🏻‍♂️ Congrats to on your new custom whip! Thanks dude!

10/25/2025

New additions to the Echelon used bike marketplace, where you can find a gently ridden bike for an amazing price!

10/10/2025

02/19/2025

We will miss this guy. building his new graventure bike that he’s gonna be riding in Mexico for the next 4 months. Give him a follow on Strava as well to see where his new Aspero takes him.

12/17/2024

Want better tire clearance? ☑️ Want better gearing? ☑️ On-frame storage? ☑️ Have you been wanting carbon wheels for a while? ☑️ Electronic shifting? ☑️ The new Cervelo Aspero checks all the boxes. There’s still time to put one under the tree for your favorite mixed terrain shredder! Full size run in stock. 🎄

11/18/2024

We are loving this new color ‘Azure’ for the Soloist!! What do you guys think?

09/21/2024

Fun hosting the Sonoma County Biker Chicks today!! Now out front slinging some amazing grub for the next hour or 2.. Come on by!