At Specialized Santa Monica, we proudly carry the best bikes, cycling apparel, and equipment from Specialized. Specialized has partnered with the greatest independent bicycle retailers in the country since 1974 and continues to do so - but as brick-and-mortar retail develops, the risks at retail get greater for small businesses. There are some risks we choose to take ourselves; testing opportuniti
es and experiencing first-hand how to better serve our riders and retailers, and support the growth of the cycling community in Southern California. With this, we have curated a retail space in Santa Monica where Specialized offers more than just our goods and services. With a limited and curated on-hand inventory and a focus on blending digital and physical retail, we offer transformative, inclusive, ride-focused, and locally authentic experiences in order to serve our local riders and better support our retail partners. Specialized Santa Monica store is not just about selling bikes. We are about engaging the community and making people passionate about riding bikes. If you are a first-time or a skilled seasoned rider, we have group rides and clinics just for you!
