03/22/2018
Cara-Beth Burnside & Mimi Knoop created hoopla skateboards w/ the mission to encourage girl’s participation & progression in skateboarding at a time when few brands supported the female skate scene. With our industry now fully supporting women, it ironically makes it very difficult for a small niche brand like hoopla to continue to thrive. The landscape has changed as it always does in skateboarding — but, the high note is that women’s skateboarding is in a better place than ever before. We feel like it’s the right time to close down the brand and move on to the next chapter. We were happy to have played our part in moving the needle with hoopla, and want to thank everyone who has supported us over the years including our fans, customers, team riders, photographers, filmers, mags, and employees! Thanks everyone 🙏🍻💛