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University of San Francisco Sport Management Master's Program

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University of San Francisco Sport Management Master's Program

This is the official page for USF's Sport Management Master's Program. For more information please visit www.usfca.edu/sm.

University of San Francisco's Sport Management Master's Program provides professional preparation for management and leadership positions with professional sports teams, intercollegiate and intramural athletics and recreation programs at colleges and universities and amateur athletic organizations. Profession preparation is also given for careers in private and public health and fitness clubs, cor

porate fitness and wellness programs, sports stadia and arenas, and the sports marketing, management and communications firms that service the larger marketplace. Identical program and curriculum are offered at campuses in both San Francisco and the Los Angeles Area.

06/15/2026

✨ Faculty Spotlight: Derek Howard Featured in NPR ✨

As the sports industry continues to navigate evolving business models, understanding the legal implications behind major decisions is more important than ever.

In an NPR article examining FIFA's World Cup ticket pricing practices, USF Sport Management Sports Law professor Derek Howard '09 shares his expertise on the growing concerns surrounding dynamic pricing, consumer protections, and the legal scrutiny facing FIFA ahead of the 2026 World Cup. FIFA's ticketing practices have drawn significant attention, including investigations by the attorneys general of New York and New Jersey.

We're proud to have industry professionals like Derek bring real-world legal insight into the classroom and help prepare the next generation of sport business leaders to think critically about the intersection of sports, law, and fan experience.

📖 Learn more here: https://bit.ly/4xnVuPV

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06/12/2026

🌎 Making a Difference Beyond the Field of Play 🌎

USF alumna and Sport Management Advisory Board member Meghna Tare, MS '03, is helping shape the future of sustainability in sports as Chief Sustainability Officer for the North Texas FIFA World Cup 2026 Organizing Committee.

Drawing on nearly 16 years of sustainability leadership experience, Meghna works alongside local governments, nonprofit organizations, and businesses to develop initiatives that create a lasting impact across the region. Her efforts include community clean-up challenges, tree-planting projects, and collaborative programs that demonstrate how major sporting events can drive positive change beyond the competition itself.

As FIFA World Cup 2026 approaches, Meghna's work highlights the important role sustainability plays in creating meaningful community impact while building a lasting legacy for future generations.

We are proud to celebrate Meghna's accomplishments and the impact she continues to make on one of the world's biggest sporting stages.

https://www.usfca.edu/news/world-cup-alumni

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06/11/2026

🌈 Happy Pride Month from USF Sport Management! 🌈

At USF Sport Management, we believe sports have the power to bring people together, that diversity strengthens our classroom experience, and inclusion shapes the future of the sports industry. This Pride Month, we celebrate the LGBTQ+ community and those who inspire positive change and make sport a place for all.

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06/10/2026

Please join us in welcoming Troy Cox ’02 to the USF Sport Management Advisory Board! 👏

Troy currently serves as the Accounts Payable and Receivable Manager at Cardinal Newman Catholic High School where he plays an integral role in the athletic program's daily operations. Cox brings a wealth of accounting, operations, and college athletics experience to the Advisory Board.

Welcome, Troy! Click the link to learn more about our advisory board members: https://bit.ly/4aA8QOX

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06/09/2026

Beyond the Game: Inside USC Athletics📚

Students in Dr. Manning’s Business Development & Sales in Sports course had the opportunity to tour USC’s athletic facilities and hear from professionals in Academic Services, Development, Event Management, and Business Strategy.

From supporting student-athletes to planning events and driving strategic initiatives, students gained a firsthand look at the many areas that contribute to the success of collegiate athletics while receiving valuable advice from industry professionals.

Thank you to USC Athletics and our panelists for sharing your time, experiences, and insights with our students!

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06/08/2026

A behind-the-scenes look at the business of sports! 🏀

Students in the Business Development & Sales in Sports course with Dr. Manning had the incredible opportunity to visit the Golden State Warriors headquarters and gain firsthand insight into the world of professional sports sales.

From an exclusive tour of the organization to an engaging panel with members of the Warriors sales team, students learned about relationship-building, ticket selling, and the strategies that drive success behind the scenes. Experiences like these help bridge the gap between the classroom and the sports industry, preparing students for future careers in sports business.

Thank you to the Golden State Warriors for welcoming our students and sharing your knowledge and expertise.

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06/05/2026

Are you ready to start your career in sports? 🏟️✨

Join us on Tuesday June 9th at 12 PM via Zoom for an Information Session!

This is also the perfect opportunity to learn more about the Spring 2027 application which is now open! 🥳

Priority review begins September 1st for the San Francisco campus only.

Register now: https://bit.ly/4xgsbic

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06/04/2026

🏆 Congratulations to Rocky Harris ’02, recipient of the 2026 Sport Management Alumni of the Year Award!

Selected by the USF Sport Management Advisory Board, Rocky has built an extraordinary career as a leader in the sports industry. He currently serves as Chief of Sport & Athlete Services at the United States Olympic & Paralympic Committee.

Throughout his career, Rocky has held executive leadership roles across professional, collegiate, and Olympic sports, including serving as CEO of USA Triathlon, COO of Arizona State Sun Devils Athletics, and leading major growth initiatives with Houston Dynamo FC. His journey also includes impactful roles with the Houston Texans and the San Francisco 49ers.

Rocky’s commitment to leadership, innovation, and excellence continues to make a lasting impact across the sports industry. We are proud to celebrate his achievements and recognize him as a distinguished alumnus of the USF Sport Management community.

We look forward to celebrating Rocky at our upcoming Celebrate USF events at Hilltop on October 24, 2026.

Learn more about Rocky here: http://bit.ly/49EgqIb

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06/03/2026

⚽ Road to FIFA World Cup 2026 ⚽

USF Sport Management students Carlos Muñoz ‘26 and Kenneth Van ‘27 are helping prepare for one of the world’s biggest sporting events.

Through their work in premium hospitality infrastructure and stadium operations, they support venue logistics, hospitality spaces, club areas, and stadium activations that help bring the tournament to life.

We’re proud to see members of the USF Sport Management community gaining hands-on experience behind the scenes of the FIFA World Cup 2026.

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05/31/2026

Smiles, teamwork, and the future of sports business! 😄🏆

From classrooms to internships to game days, these are the faces behind the future of the sports industry. The friendships, experiences, and memories made through USF Sport Management are what make our community so special.

Happy National Smile Day from USF Sport Management!

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Address

101 Howard Street
San Francisco, CA
94105

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 6:45pm
Wednesday	9am - 6:45pm
Thursday	9am - 5pm
Friday	9am - 12:30pm

Website

https://www.usfca.edu/alumni/awards, http://www.usfca.edu/sm, http://linktr.ee/weareusfsm

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