Seirus Innovation

Seirus Innovation Like our page for snow news, contests, info on promotions, and more! Viola, the Original Masque was born.

Our mission is to deliver the best products to enable all outdoor enthusiasts to enjoy the greatest comfort and performance in any cold weather activity. Our Mantra

To foster a culture where commitment to excellence in product innovation, quality and customer service permeates all we do. To deliver the best products to enable all outdoor enthusiasts to enjoy the highest level of comfort and perfo

rmance in any cold weather activity. The R&D process never ends for us and we continue to search out and use the very best materials and workmanship. How it all started

Seirus grew out of 2 guys intent on creating solutions to issues that limited the winter experience of the outdoor enthusiast. One looking to help preserve the boot/binding compatibility for more predictable release while skiing. Thus Cat Tracks were born, which also make for a more comfortable & secure walking experience on winter surfaces. And the other wanting to shield his chops during frequent forays into that sweet Utah powder. While neither of these young outdoor entrepreneurs ever imagined one day these pocket sized, self-fashioned gems would actually put food on the table, they were ambitious & eager to take their new inventions to the market. Flash forward 3 decades and families of products are thriving and engineered to keep you warm like no one else. Now over 300 cold weather protection items and a burgeoning crop of sun protection products are the fruit of the combined imaginations of Seirus' development team, striving to bring both comfort and protection to al of us who love the snowy outdoors. Seirus has been the industry's major innovator & first to market for products to protect the head, hands & feet.

Today is a day to slow down, reflect, and feel a little extra gratitude.We’re remembering and honoring the brave men and...
05/25/2026

Today is a day to slow down, reflect, and feel a little extra gratitude.

We’re remembering and honoring the brave men and women who gave their lives in service to our country, while holding space for the families and loved ones who carry their memory every day.

Wishing everyone a meaningful Memorial Day.

The kind of gear you reach for again and again? The kind that can do a little bit of everything.The Litewave50 Neck Tube...
05/23/2026

The kind of gear you reach for again and again? The kind that can do a little bit of everything.

The Litewave50 Neck Tube is built for versatility with multiple ways to wear it depending on where the day takes you. Wear it around your neck for lightweight coverage, pull it up for extra face protection, turn it into a headband, hair wrap, and more.

Ultra-light, breathable, and easy to throw in your pack, it’s the layer that’s ready for changing weather, changing plans, and long days spent outside.

There’s something special about slow moments outside.A little sunshine, mountain air, pages flipped back and forth, and ...
05/21/2026

There’s something special about slow moments outside.

A little sunshine, mountain air, pages flipped back and forth, and the kind of conversations that somehow feel better outdoors. Sometimes the best part of the day isn’t the big adventure, it’s the quiet moments in between.

Here’s to finding more time outside, together.

Some of the best days outside are the ones shared together.From trail conversations to mountain views, we’re always insp...
05/16/2026

Some of the best days outside are the ones shared together.

From trail conversations to mountain views, we’re always inspired by the communities creating more space, representation and connection in the outdoors.

That’s why we’re proud to feature our Community Impact Partner Brown Girls Climb.

Climbing break or designated trail dog greeter? 🐾
05/14/2026

Climbing break or designated trail dog greeter? 🐾

Somewhere along the way, everyone started trying to turn hobbies into achievements.Track it. Measure it. Get better at i...
05/13/2026

Somewhere along the way, everyone started trying to turn hobbies into achievements.

Track it. Measure it. Get better at it.
But some of the best moments outside happen when you stop caring about all of that for a second.

Just being there.
Laughing too hard halfway through.
Wasting time a little.
Letting the day feel light again.

You did enough today.The miles, the fun, the moments that didn’t go as planned.All of it counts.Now it’s just you, the d...
05/08/2026

You did enough today.

The miles, the fun, the moments that didn’t go as planned.
All of it counts.

Now it’s just you, the dog, and a little quiet.
Sun dropping, body tired in the best way.

That’s the kind of reset you don’t rush.

There’s always that one piece you keep grabbing.Not because you have to..because you want to.It fits right, feels right,...
05/08/2026

There’s always that one piece you keep grabbing.

Not because you have to..because you want to.
It fits right, feels right, and somehow works for everything you’ve got going on.

Call it an outfit repeat. Call it a go-to.
Either way, it’s earned.

Shop the ones that don’t stay in your drawer → www.seirus.com

You ever notice the best parts of the day are never the ones you planned?The quick stop that turns into an hour.The “jus...
05/06/2026

You ever notice the best parts of the day are never the ones you planned?

The quick stop that turns into an hour.
The “just a walk” that goes way longer.
The random detour you didn’t think twice about.

That’s the good stuff.
No overthinking, no agenda..just going with it.

If you know, you know.

Problem solving doesn’t always happen at a desk.Sometimes it looks like testing a new route, adjusting your footing, try...
05/03/2026

Problem solving doesn’t always happen at a desk.

Sometimes it looks like testing a new route, adjusting your footing, trying again, and trusting yourself enough to make the next move.

That’s the beauty of climbing. It builds more than strength. It builds patience, confidence, and the mindset to keep going when things don’t come easy.

Tap through and keep moving forward.

Some things are easier to find outside.A clearer mind. A deeper breath. A little more energy. A little less stress. The ...
04/28/2026

Some things are easier to find outside.

A clearer mind. A deeper breath. A little more energy. A little less stress. The confidence that comes from showing up for yourself.

It’s never just about the miles or the workout. Sometimes the real reward is how you feel when you get back.

Get outside your way.

Address

San Diego, CA

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(858) 513-1212

Website

Alerts

Be the first to know and let us send you an email when Seirus Innovation posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Seirus Innovation:

Shortcuts

Featured

Share

Category