Jen Rulon

Your ReBuild Coach 🦋 Helping Women 40+ Reclaim Their Second Act | 1:1 Coaching + Costa Rica Retreats 🌊

I Help Career-Driven Women Sustainably Lose Fat by Restoring Their Metabolism & Hormones
🧠 Masters in Kinesiology
💪 15x Ironman
👇 Coaching

09/01/2026

Memoir Monday! I thought my book was finished. 👏

All thirteen chapters were written. But when I stepped back and looked at the manuscript as a whole, I realized something was missing.

Not another chapter, but the story that explains my entire book.

Some people know my story. But others who are just meeting me and may see my book on Amazon or in a store, don’t.

It’s the story of my Grandpa and the butterflies 🦋 that remind me of him. It’s about a promise I made to him in 1989 that one day, we would go to Kona together.

And when I finally accomplished that goal, he came to Costa Rica with me too.

The blue morpho butterflies represent my Grandpa here in Costa Rica. Telling me that “I am exactly where I am suppose to be.”

That story had been sitting inside an old episode of The Everyday Healthy Human Podcast all along.

Suddenly, I knew exactly where it belonged.

It was the prelude and the thread connecting everything to the title, “Where the Morphos Dance.”

Sometimes you think the story is finished, but obviously, it was still “Unwritten.” 🎶

And then one missing piece shows you what the story was really about all along…

I am finally home. 🦋

08/29/2026

Menopause does not mean it’s all downhill from here. Science Geek Jen coming at ya for this weeks educational series 🤓

A 2026 randomized study found that previously inactive postmenopausal women increased their muscle volume by approximately 4% after 15 weeks of progressive resistance training.

Not years. Fifteen weeks, y’all!!

The women also became significantly stronger which is why the scale alone will never tell you the whole story.

Your body is still adaptable. Yes, you can still build muscle, strength and the confidence that you will gain being in that gym is hard to measure but you feel it!

And ladies, let me be real with you. We aren’t chasing endless cardio and the newest menopause trend.

Here is the secret 🤫: It’s progressive strength training, performed consistently, for long enough to create change.

Strong at midlife isn’t just possible.

It’s trainable. 💪🏼

Save this for the day you need the reminder.

Study: Thorell et al., Maturitas, 2026.

DM me the word SHIFT for your next chapter!

Videography: Taryn Fritzsching

08/07/2026

8 Weeks to Kona 🌺 for Jeff Anderegg!

People often think coaching is about training plans.

It isn’t. It’s about showing up.

It’s about adjusting the plan when life gets busy.

It’s about celebrating the wins and learning from the hard races.

It’s about trust.

I’ve known Tamara Anderegg since junior high, and nearly ten years ago, she encouraged Jeff to reach out to me when he decided to chase Ironman.

Since then, we’ve worked together through 14 Ironman finishes while he’s balanced life as a physician, husband, dad, and everything else that comes with a full life.

In eight weeks, we’ll be back on the Big Island, where Jeff will stand on the start line for Ironman number 15 at the Ironman World Championship in Kona.

As his coach, I couldn’t be prouder.

Not because of the number. Because of the consistency.

Year after year.
Workout after workout.
Choice after choice.

That’s what gets you to Kona.

Jeff and Tamara, thank you for trusting me to be part of this journey. Let’s make Ironman number 15 one to remember. 🌺
💙🧡🤍

08/06/2026

I’m no longer training for the body I had.

I’m training for the life I still want to live.

💙 What are you training for these days?

07/31/2026

I don’t want this retreat to feel like another vacation. 🦋🌊

I want it to feel like the week you finally exhale.

🧑‍🍳 The week someone else cooks.
☕️ The week you wake up without rushing.
👯‍♀️ The week you laugh with women who feel like they’ve known you forever.
🦋 The week you remember who you were before life got so loud.

If that’s what you’ve been craving, I’d love to save you a seat.

If this is speaking to you, send me the word RETREAT and let’s see if it’s the right fit.

07/20/2026

📖 Welcome to the first Memoir Monday. 🦋🌊

For the last six months, I’ve been writing my memoir. This week, I found myself stuck on Chapter 7.

It’s the chapter after I asked for a divorce. After I moved out. After the life I thought I’d have came to an end.

To keep writing, I pulled out the journals I kept during that season.

Reading them wasn’t easy.

The pages brought me right back to the fear, the uncertainty, and the words that were said, on both sides, that left deep scars. Some words don’t just break your heart. They make you question your worth.

Am I really that bad?
Did I deserve to be spoken to like that?

But those journals reminded me of something else.

When I didn’t know who to talk to, I wrote.

When I couldn’t make sense of what I was feeling, I wrote.

When I felt like I’d lost my voice, I wrote.

Those pages didn’t just document one of the hardest seasons of my life.

They became part of my healing.

Today, when I read them, I don’t see a broken woman. I see a woman doing the best she could with what she knew at the time. And I have so much compassion for her.

That’s why writing this memoir has been so emotional.

It’s not about proving who was right or wrong. It’s about honoring the truth of my experience and recognizing how much healing can happen when we’re willing to face our own story.

If sharing these moments helps even one woman feel less alone, then every difficult chapter has been worth writing.

Every Monday, I’ll be sharing a little behind the scenes of this memoir, the memories, the lessons, and the moments that shaped the woman I am today.

Welcome to Memoir Monday. 🦋💃🌊

07/15/2026

Six months later and this retreat is still teaching me things. 🦋

07/03/2026

I’ve crossed 15 Ironman finish lines and had to completely unlearn everything I knew about training.

Ladies, after 40, more is not the answer.

Save this if you’ve been training hard and wondering why nothing’s changing. Drop in the comments, what’s the biggest fitness myth you were told in midlife?

📸: Taryn Fritzsching
🏋️: Arenal Springs Resort and Spa

Address

San Antonio, TX

Telephone

(210) 385-7210

Website

http://www.jenrulon.com/

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