09/02/2025
While NW Alpine revenues have been growing significantly YoY and we’ve been marginally profitable in 2025, ultimately our cash situation has put us into an untenable position. Running out of cash is perhaps the most classic way to go out of business. Combine those struggles with deteriorating consumer confidence and a largely listless outdoor industry, we’ve decided that it no longer makes sense to continue operating.
This shouldn’t be taken as a sign that US manufacturing isn’t a viable path forward for outdoor apparel brands, simply that the sum of NWA’s parts ultimately weren’t viable. There are so many factors that go into the success of any business. Luckily, there are other entrepreneurs continuing to fight the good fight that folks interested in supporting American manufacturing can support. Brands like: Youer, Wuru Wool, Burgeon Outdoors, Alpine Fit, etc.
What does all this mean? First off, we’re liquidating all of our inventory. I know we have a lot of customers for whom certain NWA pieces are a staple of their kit so, if that’s you, pick up a lifetime supply while they’re still available. I’m guessing there will continue to be a secondary market for our products among the real niche gear nerds, so who knows, it may be a good investment for the future to pick something up now. Our plan is to start liquidation at full price, then ratchet up the discounts until everything is gone over the next couple of weeks.
Secondly, we have a fairly substantial amount of various fabrics in inventory that will need a home, so if there’s any interest there please send me a DM.
As for me I’m sad and disappointed that this fifteen year journey is coming to an end, but also excited and optimistic for the potential the future holds.
