07/13/2025
This is fantastic advice that Jesse gives! 💪
In 2009, I tried out for an over-40 basketball team.
70 guys were competing for just 6 spots to play overseas in Israel.
The coach sent out a workout program to help everyone prepare.
I realized something:
If I followed it exactly, I’d be in the same shape as everyone else.
So I doubled it.
For 45 days straight, I ran double conditioning sessions on a dirt road near my house...
“Until you almost puke” kind of effort.
Because I knew I couldn’t outplay them…
But I could out-prepare them.
At tryouts, most of the players were better than me.
So I leaned into the one thing I had:
Conditioning.
During the first scrimmage, I picked the best player on last year’s team and guarded him full court, nose to nose.
Six minutes into the game, he was completely out of breath.
I clapped. I yelled. I brought attention to it.
And in my head, I just kept saying:
“He wasn’t on the dirt road with me.”
I got the spot.
Not because I was the most talented.
Because I was the most prepared.
If you can’t win on skill... win on effort.
If you can’t win on talent.. win on preparation.
Find your edge.
Then go all in on it.
You don’t have to be the most talented… just find your point of differentiation.
Same rule applies in business.