Itsfotoula

11/28/2025

🖤✨ BLACK FRIDAY IS LIVE NOW @ 9:00 AM EST till Monday @11:59 PM EST ! ✨🖤
The entire Healthy Assets site is discounted and I’m so excited to share it with you! If you’ve been wanting to support my small business, today is the perfect day. 🙌🏼

And while you’re shopping this weekend, don’t forget to show love to other small + local brands too , every order means so much.

We’ve got tons of perfect gifts or goodies for yourself! I am so grateful for every single one of you.Shop the Black Friday Sale through my link: buildinghealthyassets.com

Shop happy, shop small, and build healthy assets! 🍑 P.S If you spend over $100, you’ll receive a free gift!

09/25/2025

Who said healthy has to be bland?
This crockpot soup proves you can fuel your body, hit your goals, and still enjoy every bite. Comfort food can be healthy food.

08/07/2025

Love this! So true!

I used to think there were only 2 ways to win as an entrepreneur.

Invent something new, or make something better.

Then I discovered the 3rd path.

It hit me while eating pickles. I love pickles.

Almost everyone I know loves pickles.

But I didn’t know anyone who could name just 3 pickle brands.

We can name 5 gum brands without blinking.

But pickles?

Nothing comes to mind.

And that’s when I realized:

Pickles didn’t have a brand.

So I started a pickle company.

We called it Hoyayaya Pickles.

Locked down the social handles.
Started spreading the name.

And before we even had a product… something wild happened.

People started submitting jingles.
No ads or influencer campaigns.
People wanted to be part of the story.

We built a brand before we had a jar.
Reverse-engineered the business.

Instead of building a product and then trying to market it…

We built a campaign and then found the pickles to match.

That’s when it clicked:

You don’t need to invent something new or reinvent the wheel.

You just need to brand something that hasn’t been branded well.

There are everyday products all around you
beloved, overlooked, and ripe for a comeback.

The opportunity isn’t always in the thing.

It’s in the story you tell around it.

So next time you're looking for your big idea...

Check your fridge.
Check your cabinet.
Check your pantry.

Your million-dollar brand might already be sitting there.

06/12/2025

Hey Siri, where can I work with a view? Taking the scenic route, literally. 🌄 Sometimes the detour is exactly where you’re meant to be.

What’s a “detour” in your life that ended up being a blessing? I’d love to hear.

04/23/2025

Built the ultimate DIY spritzer + coffee bar this weekend and I’m officially obsessed!

Grabbed two juices to mix with all the sparkling water flavors, then laid out tons of fruit garnishes for the perfect bubbly combo.
For the coffee lovers, I had multiple creamers (dairy & dairy-free, of course), plus cold foams and whipped topping to finish it off just right.

Thank you for being the MVP of this refreshing setup!

Save this for your next party and tag me! Which one are you choosing—spritzer or coffee? 🥛🍓 Drop your dream combo below!

04/09/2025

I’ve recently been personally victimized… by collagen supplements.

Suddenly my feed is flooded with science-backed videos explaining how oral collagen supplements are basically hype — hydrolyzed collagen doesn’t necessarily survive digestion in a way that directly benefits your skin, hair, or nails. Your body just breaks it down like any other protein (ouch).

What actually works?
Eating a diet rich in amino acids (think: bone broth, chicken skin, eggs, fish, and leafy greens for vitamin C — which helps your body make collagen naturally). Basically, food > fancy powders.

Meanwhile, me the last two years:
“Make it a smoothie… and make it $3 extra for the collagen, thanks!”

Spoiler: I’m now dumping every tub of organic grass-fed collagen in this house like it’s 2007 and I just found out my shampoo has sulfates.

03/18/2025

You feel like home. ♥️🏠