Freewheelers Bicycle Shop

Freewheelers Bicycle Shop New bicycles sold here receive four free adjustments. Includes brakes, gears, spokes,bearings etc. They can corrode easily . They are stiff and soon wear out.

Because bikes are assembled in the factory, bike shops can just take them out of a box and in less than twenty minutes, sell them to you. But the mass assembling of bikes in factories is still done with poor practices; nuts, bolts, spokes, brakes and derailleurs are screwed on with no lubrication, control wires are installed similarly dry. I totally renovate these parts by hand. That is fairly sim

ple and takes only a few minutes to take apart and reassemble. The most complicated renovation in my process is the overhaul of internal ball bearing assemblies. These parts are also factory-assembled with hardly any grease inside them. Hubs and other components that have ball bearings have to be dis-assembled and each of the parts must be visually inspected. I then re-build them. I can vastly improve them with cleaning and by replacing the ball bearings with much more precise ones. This is time consuming and it probably adds to the cost of my assembly, but this process makes bikes run smoother and makes them totally resistant to wear. The rider will thus enjoy more riding time and the components will need almost no adjusting and repair. The owner will save enough over the life of the bike to pay for the bike. Quotation from Blair Hornbuckle:
"I greatly value that time working with my hands, both what I learned from being with my father, and from the physical work itself. I learned a lot about quality, one word that really describes Roger Levy and the work he does at Freewheelers. The man just oozes quality, care, and gentleness. Zen and the Art of Motorcycle Maintenance springs to mind, a book that weaves together philosophy and memoir, and reminds me of Rogerโ€™s willingness to share some of his great story, and to listen to yours. Excellent bikes and tuneups are a great bonus!"

Thanks Blair!

09/01/2026

While your smartphone becomes obsolete in two years and your car's technology is outdated before the warranty expires, the bicycle you're riding uses a design from 1885 that remains fundamentally unchanged.

The double-diamond frame isn't just old. It's perfect.

In 1885, John Kemp Starley introduced the Rover Safety Bicycle, replacing the terrifying high-wheel penny-farthing with something revolutionary: two equal-sized wheels connected by a diamond-shaped arrangement of tubes. The geometry was simple. Two triangles meeting at the seat tube, creating what engineers now recognize as one of the most efficient load-bearing structures ever designed.

Here's why it matters.

Triangles are inherently rigid. Unlike rectangles or other shapes that collapse under stress, triangles distribute force evenly across all three points. When you're hammering up a climb or sprinting out of the saddle, your frame is handling compressive forces from your weight, tensile forces from pedaling, and impact forces from the road surface simultaneously.

๐—ง๐—ต๐—ฒ ๐—ฑ๐—ถ๐—ฎ๐—บ๐—ผ๐—ป๐—ฑ ๐—ณ๐—ฟ๐—ฎ๐—บ๐—ฒ ๐—ต๐—ฎ๐—ป๐—ฑ๐—น๐—ฒ๐˜€ ๐—ฎ๐—น๐—น ๐—ผ๐—ณ ๐—ถ๐˜ ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฎ๐—ถ๐—ป๐˜.

Engineers at Colorado State University calculated that the triangular bicycle frame offers a strength-to-weight ratio exceeding 50:1. That means it's extraordinarily strong relative to how little it weighs. The main triangle, formed by the head tube, top tube, down tube, and seat tube, provides the primary rigidity. The rear triangle, connecting the seat tube, chainstays, and seatstays, transfers your pedaling power to the rear wheel without flex or energy loss.

It's a masterpiece of material efficiency.

Over the decades, challengers have emerged. In the 1990s, beam bikes like the Softride and Zipp attempted to reimagine frame design entirely, eliminating the traditional diamond structure. The UCI banned them from competition. In 2010, the RoundTail frame claimed to offer ten times more vertical flexibility and sixty times better shock absorption than the diamond frame.

It remains a niche curiosity.

The diamond frame didn't just survive these challenges. It outlasted them because it represents an optimal solution to competing demands: strength, stiffness, lightweight construction, and rider comfort. When engineers play with structural design, they inevitably return to triangles. The bicycle frame is essentially three to five triangles working in harmony, and that's precisely why it works so brilliantly.

๐—–๐—ผ๐—ป๐˜๐—ถ๐—ป๐˜‚๐—ฒ๐˜€ ๐—ถ๐—ป ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ป๐˜ ๐Ÿ‘‡

We are getting a higher percentage than normal of bikes that have been sleeping for a decade or more. Some kind of movem...
09/01/2026

We are getting a higher percentage than normal of bikes that have been sleeping for a decade or more. Some kind of movement may be going on.

Cycling is consolation, inspiration, recreation and transportation !

08/29/2026

GREATEST EVER CYCLIST CRASHED HARD

Pogi breaks collarbone, neck bone and suffers concussion ๐Ÿ˜ซ

After Tadej Pogaฤarโ€™s race-ending crash on La Vuelta a Espaรฑa Stage 8, UAE Team Emirates-XRG Medical Director Dr Adrian Rotunno said: โ€œHe is stable, and following a thorough medical assessment at hospital, Tadej has been diagnosed with a concussion, displaced left clavicle [collarbone] fracture, a stable C7 cervical fracture [neck bone], and multiple abrasions. Fortunately, no other major injuries and no neurological fallout.

โ€œHe will require clavicle surgery which will be delayed due to concussion precautions.

โ€œTadej remains under the care of our medical team and weโ€™ll provide further updates following the surgery.โ€

๐Ÿ“ธ Getty Images

I used to photograph the bicycles across the street at the beautiful gardens at Rowe Photographic. Now I look out at an ...
08/29/2026

I used to photograph the bicycles across the street at the beautiful gardens at Rowe Photographic. Now I look out at an ugly wall surrounding Taco Bell's drive through.

Continental Olympic II Tire - 700 x 19, Tubular, Folding, Black, $389.00The Olympic II tire is designed to go fast! Roll...
08/25/2026

Continental Olympic II Tire - 700 x 19, Tubular, Folding, Black, $389.00

The Olympic II tire is designed to go fast! Rolling resistance is greatly reduced without compromise; the last unnecessary gram of the tire has been cut. The pinnacle of Continental's tubular range, manufactured and hand sewn using carefully selected components at their German factory in Korbach. This makes the Olympic II the specialist in all track cycling disciplines.

Two aramid layers for maxiumum suppleness and reduced weight
Black Chili Compound features special synthetic rubbers combined with proven natural rubber to high-performance tread mixtures, to optimize rolling properties and grip
Model: Olympic II Tubular Tire
Brand: Continental
QBP #: TR7365
Manufacturer Part Number: C1114219
UPC: 4019238549072
Imported
MSRP:$389.95

Out of phase biopace chain ring. A first.
08/25/2026

Out of phase biopace chain ring. A first.

ฮ˜ theta became the symbol for ecology. Our neon sign has 5 thetas instead of lower case "e" Frฮ˜ฮ˜whฮ˜ฮ˜lฮ˜rs opened around E...
08/25/2026

ฮ˜ theta became the symbol for ecology. Our neon sign has 5 thetas instead of lower case "e"
Frฮ˜ฮ˜whฮ˜ฮ˜lฮ˜rs opened around Earth Day 1970. We have always advocated for appropriate technology, environmentally sound transportation and locally owned small business. ฮ˜

"The bike season starts when we get three consecutive days above 60 degrees," was one of the sayings of my predecessor T...
08/25/2026

"The bike season starts when we get three consecutive days above 60 degrees," was one of the sayings of my predecessor Ted. He ran the store from 1970-85. I just realized that the season also ends with three consecutive days no higher than 60 degrees.

Ted and Richard would be 88 now. RIP guys.

Address

1757 Mount Hope Avenue
Rochester, NY
14620

Opening Hours

Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 10am - 4pm

Telephone

+15854733724

Website

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