Berglund Center

Berglund Center Your home for Roanoke's BEST Live Entertainment! There are plenty of hotels and restaurants in the Roanoke Valley that cater to a variety of tastes and budgets.

Celebrating over 50 years of bringing the world’s best music to Southwest Virginia, Berglund Center is a full-service entertainment facility located in the heart of Virginia’s Blue Ridge. Endeavoring to provide an unparalleled live experience, the Center takes pride in furnishing exceptional customer service while entertaining audiences of all ages. Berglund Center continues to offer a full-servic

e experience to our clients in one of our venues, including a 10,500 seat Coliseum, 2,150 seats Performing Arts Theatre, and a total of 60,000 square feet of exhibit space in Berglund Hall, the new Bella Vista Room and the Special Events Center. Clients of major trade shows, conventions, consumer shows, meetings, and banquets have discovered that Berglund Center can provide all the amenities needed to create a successful event. Live entertainment, including sporting events and cultural and concert performances by some of the biggest names in the world continue to excite and amuse audiences all year long. Located within walking distance of downtown Roanoke, visitors to Berglund Center will enjoy exploring the Historic Roanoke City Market as well as numerous shops and galleries. Berglund Center is just 5 miles from the Roanoke-Blacksburg Regional Airport and 6 miles from the breathtakingly beautiful Blue Ridge Parkway.

08/08/2026

A huge thank you to Wheeler Wise Guys and Wheeler Digital for having Rob & Tiff from Roanoke Live on your latest episode! 🎙️

We had an awesome time talking all things marketing—from promoting dozens of events each year at Berglund Center to deciding where to invest marketing dollars, why every show needs its own strategy, and how digital advertising works alongside radio, TV, social media, and more. We also shared some of the biggest lessons we've learned while promoting some of Southwest Virginia's biggest concerts and events.

It was an honor to be the first-ever Wheeler Wise Guys On the Road episode, and even more special to celebrate that both Roanoke Live and Wheeler Wise Guys are proud Silver Award winners for Best Local Podcast from The Roanoker Magazine. 🏆

Thanks again to Fredy and Cameron for the invitation—we had a blast! Be sure to check out the full episode at the link!

Check it out below!!

08/08/2026

KNOW BEFORE YOU GO: Leanne Morgan at Berglund Performing Arts Theatre at 4:00 PM & 7:00 PM on Saturday, August 8th! 🥳

Here’s everything you need to :
🚗 ALERT & SHUTTLES: Parking will be limited if available on site for Leanne's shows. Shuttles will start running at 2 PM to and from Elmwood Garage. Big Lick Comic Con will also be ocurring on the premises, as well as a show at Elmwood Park. We recommend PLANNING AHEAD for your arrival & departure from Berglund Center today.
🚗: 2:30PM | 4:00 PM Parking is SOLD OUT! For 7 PM Parking Passes, visit https://www.ticketmaster.com/event/01006478A9A7E338
🔗 4 PM: https://berglundcenter.live/events/leanne-morgan-4-pm-show?occurrenceID=3191
🔗 7 PM: https://berglundcenter.live/events/leanne-morgan-1?occurrenceID=3192
🚪: For 4 PM SHOW, Doors are at 3 PM | For 7 PM SHOW, Doors are at 6 PM
🎤: 4 PM & 7 PM
🎒: CLEAR BAG POLICY - https://berglundcenter.live/about/policies-and-procedures
💳: All concessions are CASHLESS

08/08/2026

KNOW BEFORE YOU GO: Big Lick Comic Con at 10/11:00 AM on Saturday, August 8th! 🦸

Here’s everything you need to :
🚗 ALERT & SHUTTLES: Shuttles will start running at 2 PM to and from Elmwood Garage. Leanne Morgan's Comedy Shows will also be occurring on the premises, as well as a show at Elmwood Park. We recommend PLANNING AHEAD for your arrival & departure from Berglund Center today.
🚗: 8:30 AM| https://www.ticketmaster.com/event/01006496A6B20DB9
🔗 : https://berglundcenter.live/events/big-lick-comic-con-6?occurrenceID=3427
🎒: CLEAR BAG POLICY - https://berglundcenter.live/about/policies-and-procedures
💳: All concessions are CASHLESS

🎸✨ Gillian Welch & David Rawlings Bring the Grateful Dead’s “Reckoning” to Roanoke! ✨🎸Experience an unforgettable night ...
08/07/2026

🎸✨ Gillian Welch & David Rawlings Bring the Grateful Dead’s “Reckoning” to Roanoke! ✨🎸

Experience an unforgettable night of acoustic music as Gillian Welch & David Rawlings bring The Grateful Dead Acoustic Reckoning to the Berglund Performing Arts Theatre on October 22, 2026!

Celebrating the 45th anniversary of the Grateful Dead’s iconic acoustic live album Reckoning, Welch and Rawlings will perform full sets inspired by the legendary record, along with other beloved Grateful Dead classics.

Known as two of the most influential voices in modern acoustic music, Welch and Rawlings have spent more than 25 years crafting their signature blend of folk, Americana, and timeless storytelling. Their acclaimed career includes Grammy Award-winning albums, collaborations with some of music’s biggest names, and a reputation as true protectors of the American folk tradition.

🎟️ Don’t miss this rare opportunity to hear two modern folk masters honor one of music’s most legendary bands.

📍 Berglund Performing Arts Theatre
📅 October 22, 2026
🎫 Tickets on sale now! https://tinyurl.com/WelchRawlingsGrateful26

🎉 Tickets are officially ON SALE!Broadway's biggest stories, unforgettable music, and spectacular performances are comin...
08/07/2026

🎉 Tickets are officially ON SALE!

Broadway's biggest stories, unforgettable music, and spectacular performances are coming to Berglund Center and now's your chance to experience them live.
Whether you're planning one unforgettable night or seeing every show this season, now is the time to secure your seats.

2026–27 Broadway in Roanoke Season
• The Wiz – October 18, 2026
• The Bodyguard – November 24, 2026
• Shucked – February 3, 2027
• Beetlejuice – April 6, 2027
• Waitress – June 8, 2027

🎟 Purchase your tickets today: https://berglundcenter.live/broadway

Don't miss your chance to experience another incredible season of Broadway in Roanoke.

08/07/2026

School is back in session! This month, Rob & Tiff debate the best (and worst) parts of heading back to school, break down the latest in Pop Goes Berglund, dive into the Call Her Daddy and Dave Portnoy drama from Dave's new book, and share their picks for 2026's biggest movies so far.

Then, stick around for our featured interview with the Wheeler Wise Guys, Fredy Wright and Cameron May, as they talk marketing, creativity, and what makes their approach stand out. Wheeler Digital

08/06/2026

Summer isn't over yet... but we're already getting into the back-to-school spirit on the newest episode of Roanoke Live with Rob & Tiff! 🎙️☀️📚

This month, we're grading the best (and worst) parts of going back to school, spilling the latest in Pop Goes Berglund, unpacking the Call Her Daddy vs. Dave Portnoy drama, and giving our picks for the biggest movies of 2026 so far. Plus, don't miss our interview with the Wheeler Wise Guys, Fredy Wright and Cameron May, as they talk marketing, creativity, and thinking outside the box. Wheeler Digital

Class is officially in session... and this is one lesson you won't want to skip. Tomorrow at 8 AM on Facebook, Youtube and Spotify!🎧

PARKING ALERT FOR SATURDAY, AUGUST 8 🚨Big Lick Comic Con & Leanne Morgan's shows are both occurring on premises at Bergl...
08/06/2026

PARKING ALERT FOR SATURDAY, AUGUST 8 🚨

Big Lick Comic Con & Leanne Morgan's shows are both occurring on premises at Berglund Center this Saturday, August 8th. There is also a show at Elmwood Park which will affect parking at Elmwood Garage.

Shuttles will start running to and from Berglund Center to and from Elmwood Garage starting at 2 PM Saturday.

We encourage you to PLAN AHEAD and plan your arrival with these events happening in mind.

For more parking information, visit https://berglundcenter.live/plan-your-trip/parking-and-shuttles

A SPECIAL OFFER JUST FOR YOU!Summer isn’t over yet - and Elmo is ready to keep the fun moving! In celebration of August,...
08/06/2026

A SPECIAL OFFER JUST FOR YOU!

Summer isn’t over yet - and Elmo is ready to keep the fun moving! In celebration of August, we’re inviting families to jump, dance, wiggle, and groove when Elmo’s Got the Moves comes to town.

For a limited time only, save 20% on tickets with promo code JUMP and get ready for a high-energy adventure packed with music, movement, laughter, and unforgettable family memories.

*Valid from August 4th - August 10th, 2026 on select seats only. While supplies last."

🎟 Use code JUMP at https://tinyurl.com/SesameStreetElmo26Tickets

Address

710 Williamson Road NE
Roanoke, VA
24016

Telephone

(540)8532241

Website

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