Endorphin Fitness

Endorphin Fitness Coaching, Personal Training, and Bicycle Shop & Repair Visit us on twitter also at https://twitter.com/endorphinfit.

Endorphin Fitness combines a mission to transform lives with a world class training center and expert staff that has helped hundreds achieve their personal goals. We are regarded as the best for endurance [swim, bike, run] coaching, personal training, and bicycle sales and service as well as produce some of the region's top youth races and events. Experience Endorphin Fitness by viewing this video

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The Endorphin Fitness Experience from Breakaway Frames on Vimeo.

06/17/2026

What’s your favorite way to experience a sunrise?

The answer for these EF athletes is… 6 am open water swim/drills with Coach Michael on the James River. All ages, all experience levels.

06/16/2026

Saturday was a day for the history books!

After 34 years of triathlon experience, Coach Michael’s reign as undefeated within his family came to an end. 19-year-old Caleb raced head-to-head with dad in the draft-legal men’s race at Jenny Lee Tri Cup. Both of them raced to their absolute max. It was a sight to behold.

The entire junior team was there watching, cheering, and being inspired. Well done, Harlow men!

After this weekend’s jennyleeswirlbread Junior Elite Cup, Endorphin Fitness moves to #1 in the National rankings!!!! L...
06/16/2026

After this weekend’s jennyleeswirlbread Junior Elite Cup, Endorphin Fitness moves to #1 in the National rankings!!!! Let’s go EF!

The Felt IA remains one of the fastest and most proven triathlon bikes on the market, and right now Endorphin Fitness ha...
06/12/2026

The Felt IA remains one of the fastest and most proven triathlon bikes on the market, and right now Endorphin Fitness has something that is becoming incredibly rare: a FULL size run in stock.

With supply still limited nationwide, many shops can’t get their hands on IA inventory at all. Whether you’re looking for your first triathlon or chasing your next PR, you can actually see, test ride, and get fit on the bike that’s built for speed.

✅ 1 of the fastest triathlon bikes ever made
✅ Full size range available
✅ Professional bike fitting available
✅ Immediate availability

This bike is so fast that our founder, Michael Harlow, could not pass one up. The bike featured is his personal bike.

Come see why so many athletes, including Michael, trust the Felt IA when race day matters.

Stop by Endorphin Fitness or contact us to reserve your size before they’re gone.

Throwback to June 2025 on the gorgeous Jenny Lee race course outside Pittsburgh, Pennsylvania.This Saturday, 34 EF athle...
06/10/2026

Throwback to June 2025 on the gorgeous Jenny Lee race course outside Pittsburgh, Pennsylvania.

This Saturday, 34 EF athletes will race, with many of them doubling up with another race on Sunday!

See you soon, tri fam!

Ready to have the experience of a lifetime?! Train in the mountains while spending an unforgettable weekend with the End...
06/09/2026

Ready to have the experience of a lifetime?!

Train in the mountains while spending an unforgettable weekend with the Endorphin Fitness community at our 2026 Adult Mountain Camp in the Blue Ridge Mountains!

Join Endorphin Fitness coaches August 28 (2pm) – August 30 (Noon) for three incredible days of swim, bike, and run training designed to challenge you physically, build confidence mentally, and create lasting memories with new and old friends.

Whether you are preparing for a fall race, looking to improve your skills, or simply wanting an epic endurance weekend, this camp is built for you. All ability levels are welcome, and you don't have to be a current EF athlete to participate. Every workout is coach-supported and adjusted based on your current fitness and goals.

But, we only have 7 spots remaining!!

Grab your spot now at https://www.wellnessliving.com/rs/event/endorphin_fitness?k_class=956383&k_class_tab=45486

06/07/2026

Juniors were flying at Jamestown Sprint Triathlon. Caleb Harlow-1st overall. Joren Aardema Gagnon-2nd overall. Elletta Aardema Gagnon-4th overall female.

06/06/2026

The first 100m of a mass-start open water swim can make or break the race. Getting out hard and finding the right shoulder or feet to draft can save valuable seconds (and energy) in the race. But, you must practice getting out hard and then settling in to master it!

Look at this SWEET new 2026 Scott Foil RC Pro that went out the door of our shop this week. All of the staff at EF marv...
06/05/2026

Look at this SWEET new 2026 Scott Foil RC Pro that went out the door of our shop this week. All of the staff at EF marveled over this bike before it left the door.

06/04/2026

Our adult team athletes are excited that they are mastering the open water swim and will swim more confidently in their upcoming races. Our 6am open water swim this am was picturesque with the morning glow of the sun and a light steam rising from the river!

Address

8908 Patterson Avenue
Richmond, VA
23229

Opening Hours

Tuesday 12pm - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 5pm

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