Athletic Mentors

Athletic Mentors Welcome to Athletic Mentors! Michigans premier multi-sport coaching team! Our founders, Mark and Cheryl Olson, each live this vision.

Athletic Mentors was founded on the philosophy that an athlete’s true potential is comprised of performance-focused physical and mental conditioning. Honing an athlete’s skill and developing his or her capacity for perseverance and a positive attitude unleashes the full force of potential not only in his or her respective sport, but in the arena of life. We are committed to providing transformatio

nal coaching and support that is intricately designed to build skill, character, and commitment in an environment that fosters excellence. Mark has been an elite competitor in a range of sports including hockey, powerlifting and mountain biking. He crosstrains in snowboarding and dirt bike riding. Cheryl is widely recognized as a competitive cyclist and holds the highly regarded CSCS certification, a credential which has become the measure of excellence in the strength and conditioning profession. Together, their expertise has been enjoyed in the past by the Bissell Pro Cycling team and the Priority Health Pro Cycling Team, and is currently an integral part of Priority Health’s Cycling program. Athletic Mentors is uniquely poised to develop specific programs for groups or individuals across a range of levels, from developing early, emerging talent to honing Elite and Pro performance. From our prestigious hockey camps and in-season training to personal training sessions for amateurs who want to live optimally, choose Athletic Mentors for peak performance.

Meet our summer intern, Tom!“My name is Tom Clark and I am from Kalamazoo, MI. I am a rising senior at Kalamazoo College...
06/24/2026

Meet our summer intern, Tom!

“My name is Tom Clark and I am from Kalamazoo, MI. I am a rising senior at Kalamazoo College, where I am studying business and on the tennis team. Growing up, I also played baseball, basketball, and soccer, and continued to play basketball through high school. I’m grateful for the opportunity to be apart of the AM team, and am excited to learn from the great coaches and help out wherever I can. I’m looking forward to working with athletes of all levels and doing what I can to help them reach their goals.”

He has been a great addition to our team, and we are so happy to have him here!

TAM and AM coached athletes hit the slide for the 2nd annual Waterslide Tri in South Haven walking away with big smiles,...
06/23/2026

TAM and AM coached athletes hit the slide for the 2nd annual Waterslide Tri in South Haven walking away with big smiles, lots of laughs, great performances, and podiums!

Jeremy Sikkema – 1st Overall Male
Kinley Polnasek – 3rd AG finish with a PR
Jay Campbell – 1st AG
Kathy Braginton – 1st AG
Cory Wietfeldt – 1st AG

Also, featuring our very own Dawn Hinz as Race Director.

📸 Stellafly

We have a great group of athletes for our NL volleyball summer slam camp! They’ve been working extremely hard in the gym...
06/22/2026

We have a great group of athletes for our NL volleyball summer slam camp! They’ve been working extremely hard in the gym since camp started, and we can’t wait to see how much strength they gain 💪🏽

Shoutout to Michelle Olson and Coach Carolyn for their 1st place AG finishes at the Dirty Donut Race gravel race this we...
06/21/2026

Shoutout to Michelle Olson and Coach Carolyn for their 1st place AG finishes at the Dirty Donut Race gravel race this weekend! 🍩

Not too late to sign up! Join us this summer in Richland for soccer specific strength and conditioning! Starts MONDAY! L...
06/19/2026

Not too late to sign up! Join us this summer in Richland for soccer specific strength and conditioning! Starts MONDAY! Link in bio to sign up! ⚽️

06/18/2026

Stryker bootcamps are always a blast! We have the best clients who are always looking to push themselves and also have a little fun! 💪🏽

We 🧡 hockey camp season
06/17/2026

We 🧡 hockey camp season

A great weekend for TAM at the The Cow Pie Classic this past weekend!🚲 JoAnn Cranston 1st in age group 10th female overa...
06/16/2026

A great weekend for TAM at the The Cow Pie Classic this past weekend!
🚲 JoAnn Cranston 1st in age group 10th female overall for Short Haul-34 mile race
🚲 Nico Galanis sprints to win the 20 mile
🚲 Nathan on his way to 2nd in the Long Haul U19 podium
🚲 Dan Yankus in the lead group
🚲 National Champion Michael Kryanski winning his age group
🚲 Sarah Black placing 6th overall in the Long Haul
🚲 Bobby Munro on his way to 4th overall in the Long Haul

We love when summer rolls around, because that means our athletes who went off to college, come back! Watching their har...
06/15/2026

We love when summer rolls around, because that means our athletes who went off to college, come back! Watching their hard work pay off, and allowing them to play their favorite sport in college, is always such an amazing thing!
Lilah finished her freshman year at the University of Toledo and is on their women’s soccer team! Madie finished her freshman year at Cornerstone University and plays on their women’s soccer team! So happy to have them back for the summer! ⚽️

We’re honored to be a part of an exciting new chapter at Kalamazoo Country Club. We look forward to coaching, training, ...
06/11/2026

We’re honored to be a part of an exciting new chapter at Kalamazoo Country Club. We look forward to coaching, training, and connecting with members in the brand-new fitness center! If you’re interested in KCC membership opportunities, visit their website – link in bio!

Address

8610 North 32nd Street
Richland, MI
49083

Opening Hours

Monday 6am - 7pm
Tuesday 6am - 7pm
Wednesday 6am - 7pm
Thursday 6am - 7pm
Friday 6am - 4:30pm
Saturday 8am - 11am

Telephone

+2697432277

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