Up North Outfitters

Up North Outfitters Equip Your Adventure, Embrace the Outdoors! Located in the beautiful Northwoods of Wisconsin.

If you’re hitting the water this weekend, don’t settle for average gear.We carry St. Croix rods — some of the best on th...
05/03/2026

If you’re hitting the water this weekend, don’t settle for average gear.

We carry St. Croix rods — some of the best on the planet — and we do things differently…

We don’t bulk buy.We don’t sit on inventory.We order as you go — which means lower markup and better value for you.

👉 Same premium rods👉 Better pricing👉 Ordered fresh for YOU

If you’re serious about fishing this season, upgrade your setup the right way.

Shoot us a message or order through us today — we’ll get you dialed in.

Chasing shoreline sunsets and dialing in our kits 🏝️🎒Out here island camping, putting every piece of gear we carry to th...
05/03/2026

Chasing shoreline sunsets and dialing in our kits 🏝️🎒

Out here island camping, putting every piece of gear we carry to the test—what works, what doesn’t, and what’s just dead weight. If we recommend it, it’s because we’ve actually lived with it out here.

Lighter packs. Smarter setups. Better trips.

Alright friends — we owe you one. ❄️We’ve been a little quiet lately, and that’s on us. So here’s the quick rewind 👇We s...
02/03/2026

Alright friends — we owe you one. ❄️

We’ve been a little quiet lately, and that’s on us. So here’s the quick rewind 👇

We snuck away to Ely, MN for a few days to reset the mind and body. Think snowshoeing in -13° weather, frozen lakes, deep woods silence… then thawing out the right way in the sauna and hot tub. Exactly the kind of Northwoods reset we needed.

That time away wasn’t just about unplugging — it was about planning. We spent a lot of time mapping out 2026, dialing in where Up North Outfitters is headed, and how we can bring you better, more honest, more useful content.

This year, we’re committing to showing up more here.
More real-world testing.
More gear use, not just gear talk.

We’ll be testing and using the gear we actually carry — everything from fi****ms to fishing lures, cold-weather layers to backcountry essentials — and sharing what works, what doesn’t, and why.

Thanks for sticking with us while we took a breather. The quiet season is over.
More adventures. More testing. More Up North. 🌲🔥

Stay tuned — and as always, get outside when you can.

11/27/2025

Happy Thanksgiving from Up North Outfitters! 🦃🍁
Today we’re extra grateful for the people who make this whole journey possible — our family, our friends, and every one of you who supports our small Northwoods-built brand.

Whether you’re gathered around the table or out in the woods making memories, we hope your day is filled with good food, warm laughs, and the people who mean the most.

Thank you for choosing to adventure with us. 🍁🏕️

– The Up North Outfitters Family

Don’t wait.Don’t sleep on it.Black Friday = 15% OFF EVERYTHINGPlus you’re entered into our giveaway just for ordering.Hi...
11/24/2025

Don’t wait.
Don’t sleep on it.
Black Friday = 15% OFF EVERYTHING
Plus you’re entered into our giveaway just for ordering.

Hit the site now 👇
www.upnorthoutfitterswi.com

11/17/2025

Up North Outfitters… where geese go to retire 😤🪿. North Dakota was an absolute blast!










Around here, hunting isn’t a hobby — it’s a way of life.That’s why when you’re gearing up, it matters who you buy from.U...
10/28/2025

Around here, hunting isn’t a hobby — it’s a way of life.
That’s why when you’re gearing up, it matters who you buy from.
Up North Outfitters is run by people who know the season, the gear, and what it takes out there. We’ll get you set up right.

Hey everyone — we know it’s been a little quiet around here lately 👀We’ve been out in the field testing gear, chasing tr...
10/28/2025

Hey everyone — we know it’s been a little quiet around here lately 👀
We’ve been out in the field testing gear, chasing trails, and putting new equipment through real-world conditions so we can bring you honest feedback and the best recommendations possible.

🎯 Stay tuned — the next few weeks are packed with:
• HUGE holiday sales 🏷️
• Epic gift ideas for every adventurer 🎁
• And full reports from our latest hunting trips & gear tests 🦌🏕️

Thanks for sticking with us — big things are coming from the Up North crew. 🙌

🚨 RESTOCK ALERT! 🚨Your taste buds are about to do a happy dance — Alaska Spit Spice is BACK on our shelves! 🧂🔥✨ Flavors ...
08/15/2025

🚨 RESTOCK ALERT! 🚨
Your taste buds are about to do a happy dance — Alaska Spit Spice is BACK on our shelves! 🧂🔥

✨ Flavors in stock:
🐟 Salmon Belly Rub – Sweet, salty, and perfect for fresh catch, grilled pork chops, or even popcorn!
🐔 Mother Clucker – Zesty lemon pepper with a spicy kick… amazing on chicken, fish, or roasted potatoes!
🥩 Steak Shake – Bold, peppery, and herbalicious for steaks, game, eggs, and veggies.

🌊 Made with hand-harvested Alaskan sea salt and blended in small batches for maximum flavor.

📍 Swing by and grab yours before they’re gone again — these sell out FAST!

🌲 Adventure is calling… will you answer? ⛺️Whether you’re hitting the trail, setting up camp, or overlanding into the un...
07/07/2025

🌲 Adventure is calling… will you answer? ⛺️
Whether you’re hitting the trail, setting up camp, or overlanding into the unknown — we’ve got the gear that goes the distance.

🧭 Built for the wild.
🔥 Trusted by explorers.
🛻 Tested in the North.

Shop now & gear up 👉

Address

Rhinelander, WI
54501

Telephone

+17156809107

Website

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