04/09/2024
Are your customers *connecting* with your brand? đ¤
Imagine youâre scrolling through your Explore Page, and you come across a really enticing quote graphic. Itâs punchy, spicy, and you totally vibe with it.
đ˛So you click over to their page and give them a follow.
Over the next few weeks, they continue to share punchy quote graphics that you find yourself nodding your head to and finding totally relatable.
You keep following along. You may interact with their content, liking and commenting on posts. You may even give their content a share a time or two!
But if their content never goes deeper than those viral quote graphics, your relationship with this brand will never progress.đ
âĄď¸Viral content exists to reach the masses.
Itâs entertaining.
Itâs relatable to a large volume of people.
Itâs quick and easy to consume.
It serves its purpose well, but viral content will never serve the purpose of *truly* nurturing and deepening relationships with your audience members.
đ¸Your content has to go deeper.đ¸
As you reach more and more people, how are you going beyond entertainment and a quick head nod to true relationships? This is where we have to go beyond the surface, dig deeper, and foster true connection. Think about what allows you to form a bond with a brand:
It may be their personal journey or story
It may be content that gives you a breakthrough
It may be something that shifts your perspective
No matter what, itâs going to be something of DEPTH and SUBSTANCE that creates a bridge to true connection - not viral trends.
Do you agree? Drop an emoji in the comments if youâre with us!đ