Elite Fitness Lab

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Purcell, OK
Elite Fitness Lab

Personalized coaching for youth athletes, high school performance, and adults. Purcell, OK Welcome to Elite Fitness Lab! About Me:
I hold a B.S.

Every program is written from the athlete's own assessment. - Austin Lawrence, Elite Fitness Lab. I’m Austin Lawrence, the founder and sole trainer at Elite Fitness Lab. Growing up in Washington, Oklahoma, my journey from high school and college athletics has paved the way for my passion and expertise in fitness and sports performance today. My mission is to help you achieve your fitness goals thr

ough personalized, science-driven training. With a deep commitment to your success, I bring a wealth of knowledge and experience to guide you on your fitness journey. in Exercise Science and am certified by the National Academy of Sports Medicine (NASM) as a Certified Personal Trainer, Corrective Exercise Specialist, Stretching and Flexibility Coach, and Performance Enhancement Specialist. My athletic background, combined with years of experience, has provided me with a unique perspective on training. I have had the privilege of working with a diverse range of clients, including some of Oklahoma’s top high school and college athletes. This experience allows me to tailor training programs that cater to individuals at every fitness level. My Approach:
I utilize the OPT (Optimum Performance Training) model, which incorporates five phases of training to systematically enhance your performance and overall fitness. I focus on creating customized programs that address your unique needs, prioritize proper movement patterns, and enhance strength while minimizing the risk of injury. What I Offer:

Personalized Training Programs: Designed to meet your specific goals and requirements. Biomechanical Expertise: Concentrated on optimizing movement efficiency and injury prevention. Community Engagement: Passionate about promoting community health through education and innovative fitness solutions. Join Me:
At Elite Fitness Lab, you’re more than just a client—you’re part of a community dedicated to your success. Connect with me today and start your journey toward a healthier, stronger you!

06/08/2026

Summer prides are underway. Some started this week, some start tomorrow. And here's the truth: the athletes who show up ready in August are the ones built in June.

Prides pile on volume fast. Same conditioning for the whole squad, five days a week, in the heat. That builds a team. But the individual work, the mobility, the recovery, the strength that turns all those reps into real gains, that happens on the side.

That's where I come in. As a coach and a Licensed Massage Therapist, I don't just program the work, I handle the recovery too. Hands-on tissue work, mobility, and a plan built around their pride schedule so every rep they put in actually pays off. While prides train the group, I train the athlete.

Parents - what are your athlete's goals heading into this season?
fitness.lab

06/06/2026

Two athletes on the same team can run the same drill and still need two completely different programs.

One overuses the low back. One can't load the right hip. One plays guard, one plays the post. One is in year one, one is in year four. One has a knee I'm working around.

A downloaded workout doesn't know any of that. I do, because I'm in the room watching.

That's the standard I hold every session at HS Performance Lab. Built around the athlete in front of me, not a template.
fitness.lab

06/04/2026

Welcome to the family, Taygan Winters #10. 🔥

First session in the books. Name on the wall.

The wall isn't just signatures... it's every athlete who's chosen to bet on themselves at Elite Fitness Lab. Every kid who showed up when it was hard. Built strength when no one was watching. Put in the work for the version of themselves they're becoming.

Taygan just joined that list.

Game on. 🔒

Stay fast. Stay loose. Stay strong. Stay sharp.

—fitness.lab | elitefitnesslabok.com

05/31/2026

The best athletes do not just train hard. They train to recover, because recovery is what lets them go hard again the next day.

Assisted fascial stretching is part of that edge. It opens range your athlete can actually control instead of just stretching into. It clears the tightness that piles up across a hard week of practice and games. It keeps a young body moving well while it is still growing into its frame.

I am a NASM Certified Stretching and Flexibility Coach, and this is built into HS Mobility Lab. Not an add-on. Part of how I keep athletes durable and fast.

Message me to book an assessment.

05/28/2026

I built Elite Fitness Lab the way I did for a pretty simple reason.

I've got a background in Exercise Science, and I'm also a licensed massage therapist. So when your athlete is in front of me, I'm not just watching them lift. I'm watching how they move, where they're tight, what's going to give them trouble down the road. That's always been one picture to me, not two.

It's why I keep things small and individual. I want to actually know your kid's body. What it needs, what it's recovering from, where it's headed. Strength and speed matter, but so does keeping them healthy enough to keep going. I care about both.

Coach and therapist, same person, same standard. That's what your athlete gets here.

05/27/2026

Training doesn't stop on your off-days.

Every athlete I program gets MicroLabs. Short, focused movement sessions you run on the days you're not at The Lab. You pick the one your body needs that day from a playlist built for your sport. One focus per session. Speed, jumps, lifting, mobility, or a recovery reset.

Fifteen to thirty minutes. Done fresh, not as a finisher. Enough to keep you sharp.

05/26/2026

The camps build the grind. I keep them moving.

Summer Prides and school team camps run big and hard. A lot of running, a lot of lifting, large groups, all at once. Your athlete is going to put in that work.

What I do is the other half. The recovery and mobility work that keeps a body moving well when the volume spikes. So they hold up across the week, recover between sessions, and walk into the fall durable instead of beat up.

If you want your athlete set up before camps start, book a Movement Screen at elitefitnesslabok.com or DM to get started!

05/25/2026

Your whole program. In your pocket.

Every athlete I train gets BridgeAthletic. Your full program lives on your phone, so you walk in already knowing the day's work, the sets, the loads, and how each movement should look. No standing around. No guessing. No waiting on me to write something on a whiteboard.

You train. The app keeps the plan. I coach.

One coach. Your program. A standard that holds.

05/22/2026

Most places hand you a workout. I build you a program.

Individual programming, delivered through BridgeAthletic, built around your sport and where you are right now. MicroLabs are targeted blocks, each developing one quality your sport demands, so nothing gets skipped. And I coach every rep, because clean form is where progress actually comes from.

One coach. Your program. A standard that holds.

05/21/2026

Parents of 9 to 12 year olds.

Before a kid can train, they need to learn how to move.

That's what Youth Lab is. How to squat. How to land. How to hinge. How to control their own body in space. The fundamentals every sport is built on, taught in a small group where each kid actually gets attention.

This is the age where athletic habits form. Where coordination, body control, and the confidence to attempt hard things get built. Get that foundation right and everything that comes after it is easier.

Groups of six or fewer. 45 minutes. Ages 9 to 12.

Mon / Tue / Thu — 3:45p

Book at elitefitnesslabok.com or DM to get started.

Address

21099 State Highway 39
Purcell, OK
73080

Website

http://elitefitnesslabok.com/

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